The Festival of Bharat, an experiential window into the best of India, has partnered with India’s national radio broadcaster All India Radio and a private Hindi music radio station Radio Mirchi, to promote arguably the largest PPP (privately funded and organised, government-backed) cultural event of the country.
The festival has also tied up with the chain of cinemas Inox, which will play promotional videos of the festival at all their screens throughout the country, to further target the large numbers of high networth individuals (HNI) visitors expected to visit the festival.
The Festival of Bharat will showcase an array of events ranging from a day-time litfest with debates and talks, an evening music fest with Indian music, a morning yoga retreat by The Art of Living, a multi-state flea market and exhibition, an outdoor fashion show, a ‘desi’ after-party, and organic food festival. Speakers at the five-day mega festival include Subramanian Swamy, Padma Vibhushan Acharya David Frawley, Major GauravArya, Suhel Seth, Ira Trivedi, Karolina Goswami, Nupur Sharma and VivekAgnihotri among others.
Cory Bixler, Founder, The Festival of Bharat, said, “I am pleased that India’s finest media platforms continue to join hands with The Festival of Bharat, and see their central role in celebrating the culture and traditions of India. Associating with these firms and other big brands is only natural and to be expected, as we all desire the same outcomes – a revival, exemplification and promotion of the best of India’.”
Supported by The Ministry of Tourism, Government of India, state governments, The Indian Debating Union, and The Art of Living, The Festival of Bharat has been curated as a 21st century tribute to the majesty and depth of India's unique history and culture.
This event is slated to attract tens of thousands of upwardly mobile visitors from April 4-8 at IGNCA, right next to Rajpath in New Delhi.