Following lack of awareness among consumers, the Telecom Regulatory Authority of India (TRAI) has given one month for migration to the new tariff regime beginning December 29, 2018. During the migration period till February 1, 2019, there will be no blackout of channels.
Quoting sources in the industry, BestMediaInfo.com had earlier reported that the implementation of the deadline was extended to February 1. The said date has been given for migration while the deadline remains December 29, 2018.
TRAI in a press statement had advised all Broadcasters/DPOs/LCOs to ensure that no channel that a consumer is watching today is discontinued on December 29.
‚ÄúHence, there will be no disruption of TV Services due to implementation of the new regulatory framework. Keeping in view the interest of the subscribers and to enable a smooth transition, the authority is preparing a detailed Migration Plan for all the existing subscribers. The Migration Plan will provide ample opportunity to each and every subscriber for making an informed choice. This will also enable service providers in carrying out various activities as stipulated in the new regulatory framework in a time-bound manner,‚ÄĚ the authority said.
LCOs were lobbying for an extension to migrate to the new regime as consumers were clueless about the new tariff pricing.
‚ÄúWe haven‚Äôt received enough inquiries from consumers about the new tariff as they are not aware of the new regime. We are pleading TRAI to extend the deadline or offer a transition period so that the transition takes place smoothly,‚ÄĚ a cable operator said.
Today, the LCOs had decided to go on strike and stop the broadcast of channels from 7pm to 10pm.
TRAI‚Äôs new tariff regime allows consumers to select and pay for the channels they want to watch. The new regime is meant to promote affordability, while giving consumers the power to choose.