Welspun India’s domestic brand Spaces has announced actor-writer Twinkle Khanna as their Chief Style Officer (CSO).
The actress will help fans with some quirky tricks and tips along with hacks about home linen. Through this partnership, the brand will also release a series of digital masterclass videos with Khanna to provide consumers with easy solutions about home decor.
The masterclass will be a combination of fun and witty sessions with the CSO where she will share some styling tips and hacks from her style diaries. There will be rapid fire questions with Khanna about home décor making sure that there is no secret left unrevealed.
Manjari Upadhye, CEO & Head of Domestic Business, Welspun India said that they are looking forward to launch limited edition collection specially curated by Khanna. Upadhye further stated, “We are excited to have Twinkle Khanna on-board as our Spaces’ Chief Style Officer. She is known for her debonair and sharp-witted styling sense with a knack for making fashion choices. Our brand is about thoughtful living and who better than Twinkle to add that elegance and thoughtfulness to the brand’s vision. We intend to make the lives of our consumers easy and stylish with this partnership.”
Commenting on the association Khanna said, “It is always an absolute pleasure to work with a brand which is an extension of your own personality. I have always been passionate when it comes to styling my own house. The concept of Chief Style Officer is so unique and it is a rare opportunity for me as I get to be an integral part of the brand that I resonate with. As a CSO I intend to provide ‘thoughtful’ solutions to the consumers along with a special masterclass series that we will be creating through this association.”