Ogilvy has named Piyush Pandey, Executive Chairman and Creative Director at Ogilvy South Asia, its Worldwide Chief Creative Officer, a position that was lying vacant since July 12 after the agency sacked its Worldwide CCO Tham Khai Meng over behavioural charges. The appointment is effective January 1, 2019.
Pandey, the recipient of the Lion of St. Mark this year, joined Ogilvy & Mather in 1982, and made his name for his work for Fevicol, Luna Moped, Cadbury and Asian Paints. In 1994 he was made National Creative Director for Ogilvy & Mather India. Piyush was the first Jury President from Asia at the 2004 Cannes Lions Festival. The Government of India awarded him with the Padma Shri in 2016.
In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January of 2019.
John Seifert, Chief Executive, Worldwide, Ogilvy, said, “We could not be more thrilled that Piyush will be serving as our Chief Creative Officer, Worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”
Pandey’s appointment and the corresponding Worldwide Creative Council expansion is the next step in the execution of Ogilvy’s Next Chapter transformation. The agency remains focused on accelerating the diversity within its creative ranks, through both external recruitment and more dedicated internal talent development and network mobility. At last year’s Cannes Lions, Ogilvy announced its commitment [in partnership with the 3% Movement] to recruit 20 senior women in creative globally by 2020.
In corresponding creative talent news, Joe Sciarrotta becomes Deputy Chief Creative Officer, Worldwide, reporting to Pandey and John Seifert. Joe will continue to lead creative work assignments for several of agency's top 50 clients while taking on new duties at the worldwide creative level.
Leslie Sims also joins Ogilvy as Chief Creative Officer of Ogilvy USA, reporting to Lou Aversano, Chief Executive, USA.