iTV Network, the news and infotainment network, has appointed Pooja Gupta as Vice-President, Brand and Content Marketing. Gupta is a marketing professional with vast experience in electronic and print media. With a career spread over two decades, she has worked with News Nation, News 24, NewsX, India TV, Business Standard and most recently at Zee Media Corporation Limited as Head Marketing, where she helmed the marketing functions and content strategy to build brand awareness for all its national and regional channels.
She holds strong expertise in handling complete portfolio of marketing, branding, public relations, events and corporate communications. Her core competence lies in new product launches and content marketing.
Gupta is an iTV alumna. Elaborating on the vision that she aims to follow at iTV Network, she said, “The inherent value of content is realised in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”
Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with the network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”
Gupta is a post-graduate in Commerce and holds a diploma in management from YMCA, New Delhi.