Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out an integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a ‘Stylish New MPV’, the campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle.
Maruti Suzuki Arena’s brand ambassador Varun Dhawan has been roped in to launch the Next Gen Ertiga 2018. The new Ertiga is an MPV (Multi-purpose Vehicle) that is designed to suit multiple lifestyle across a variety of customers, while ensuring enhanced comfort and power for all.
The campaign is tailored to fit the consumer journey on offline and digital platforms through numerous assets and smarter use of celebrity for the ‘digitally savvy audience’. Beyond building awareness, the campaign intends to position the Next Gen Ertiga as the most stylish MPV.
Amit Wadhwa, President, Dentsu Impact, said, “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualising and executing the language which will certainly resonate well with the TG.”
Anupama Ramaswamy, National Creative Director, Dentsu Impact, said, “The Next Gen Ertiga is a great example of how a world of style, comfort and performance brings people together. And this idea is a celebration of the same philosophy. Needless to say, this campaign saw the team truly working together in style.”
Client: Maruti Suzuki India Limited
Marketing Team: Tarun Garg, Vinay Pant, Gaurav Sharma, Sahil Gupta
Creative Agency: Dentsu Impact Pvt. Ltd.
President: Amit Wadhwa
National Creative Director: Anupama Ramaswamy
Creative Team: Sumit Negi, Ansh Agarwal, Priyanka Dandia, Chandan Kumar, Akash Kumar and Monish Gupta
Account Management Team: Hindol Purkayastha, Sunil Singh, Disha Dhami and Nikhil Bansal
Chief Films Officer: Suprotim Day
Planning Team: Aditya Kilpady, Shipra Chauhan and Sai Karthik
Production House: Good Morning Films
Producer: Robin D'Cruz
Director (Film): Stewart Handler