Brand consultancy Interbrand has announced the appointment of Borja Borrero as Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.
Borrero has been associated with Interbrand for more than 15 years and has led international projects such as the repositioning and rebranding of Iberia, Movistar, Repsol, Bankia or DIA among others. He also led the project of repositioning and rebranding of Grupo AJE in Peru, Renault in France and the merger of LAN and TAM airlines on a global scale.
With the appointment of Borrero, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team’s capabilities into the experiential side of branding.
Ashish Mishra, Managing Director, Interbrand India, said, “Interbrand India is the youngest within the global network, and yet has been evolving at a good speed.
“We have the top five branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth.”
Speaking on the transition, Borrero said, “The India market has evolved enormously with progressive consumers and challenges. India is an important market for us and has led us to tremendous growth opportunities. I am looking forward to share my experiences and learnings with the team and support them for servicing our expanding spectrum of clients. We wish to harness these opportunities and create an exciting chapter for all of us.”