APAC Effie has appointed Emma Sheller, Global Head of Brand and Marketing of Standard Chartered, and Vishnu Mohan, Chairman and Chief Executive Officer of Southeast Asia and India at Havas Group, as Heads of Jury for 2019. They are the first two of eight Heads of Juries to join the judging committee and will lead the jurors to review the most effective work from the region.
Sheller has over 20 years of experience in spearheading marketing and brand strategies for renowned and reputable luxury, high-street goods and fashion names across Europe and Asia Pacific. A seasoned marketer with varied experience and a proven track record in improving brand awareness through innovative marketing and social media campaigns, Sheller is responsible for driving Standard Charteredâs overall brand and marketing strategy.
Prior to joining the bank, Sheller held the position of Chief Marketing Officer for British youth fashion brand Jack Wills. She has also worked for the US high-street fashion houses, Gap and Banana Republic, for over five years. She then spent six years as the Regional Marketing Director for Alfred Dunhill Ltd, the British luxury menswear and lifestyle brand.
Sheller said, âWe operate in an industry where change is the only constant and the Effie Awards define what the marketing industry should be â that we are not creating works for the sake of art but creating works that solve business challenges. I am delighted to accept the role as Head of Jury for the APAC Effie 2019 and look forward to reviewing the best works that the region has produced over the course of the last year.â
Mohanâs experience is grounded in agency transformation leveraging marketing communications, talent, culture and accelerated growth. He joined the Havas network in 2005 to take on the responsibility of setting up Havas Media in the Asia-Pacific region, and under his charge the network grew to have over 2,000 people. He took on his current position when Havas Group merged its communication disciplines under one roof to form Havas Villages in 2016.
Prior to Havas, Mohan had been with Y&R where he took care of the Colgate Palmolive account. He then shifted to Euro RSCG (now Havas Singapore) where he led the team to success, winning agency of the year at the inaugural Singapore Effie Awards. He went on to have an extensive career spanning two decades in the agency business, taking on positions of account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and the United Kingdom. He has been on the jury of key advertising festivals around the world and is a regular speaker at industry events. He is also a Board member of the Asia Chapter of Mobile Marketing Forum.
Mohan said, âEffectiveness is arguably one of the most important factors to consider when it comes to judging the success of a campaign and something we always strive to achieve in our industry. The Effie Awards stand for inspiring, effective work that drive results and I am both honoured and humbled to take on the role of Head of Jury for the 2019 APAC Effie awards. I look forward to working with my peers to reward great ideas that drive positive business outcomes as we review the best work the region has to offer.â
The APAC Effie Awards are known globally by advertisers and agencies as the pre-eminent award for Marketing Effectiveness. The remaining Heads of Jury and full jury line-up will be announced progressively.