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Touchstorm opens Mumbai Office, hires VP Country Manager

The expansion follows a growing need from India-based clients. Shirish Bohare, who is heading the Mumbai team, was earlier in FCB Interface (Mumbai)

Shirish Bohare

Global tech-enabled services company Touchstorm, LLC, has announced its expansion with a new office at Marol Naka, Mumbai following a growing need from India-based clients.

The Mumbai-based team is headed by digital marketing expert Shirish Bohare, formerly Digital Director at FCB Interface (Mumbai). Bohare is the Vice-President and Country Manager (India), New Touchstorm office, Marol Naka, Mumbai.

Alison Provost, CEO, Touchstorm, said,  “We were already very well-established in India, because not only do we have numerous high-profile clients across the country, but our extensive engineering operation has been based in Pune for more than four years.”

“And, we're so pleased to have Shirish in this newly created role to lead our local channel management, influencer marketing, and video production teams across this flourishing region,” Provost added.

“About two years ago, Jio gave people smartphones and as a result, YouTube exploded in India. Our data shows that India is now YouTube's third biggest market,” Provost explained.

“We have been helping global brands attract organic audiences on YouTube, and buy advertising there for 11 years. All of a sudden, India became our second biggest market after the United States.”

“The clients are so hungry for smart, proven expertise when it comes to YouTube channel management. This is where today's young consumers in India are, and where brands must be to compete and survive. No one knows this space better than Touchstorm.”

Bohare said, “My time at FCB was quite important to me, but when I discovered Touchstorm, I knew I wanted to run their India operation. YouTube is where the Indian consumer is now. Also, Touchstorm is the only company in the world with this specialised expertise.”

“At Touchstorm, we use our massive VideoAmigo database to discover what content our client's audience is searching for, we also recruit, hire and manage local influencer talent, and produce and optimise video content,” added Bohare.

Locally, Touchstorm works in English, Hindi, and all major Indian regional languages.

The company is already serving Gillette, Venus, Pantene, Head & Shoulders and Discovery Channel from Mumbai, running YouTube channels, hiring local influencers and making optimised content.

Touchstorm is a data-focused tech-enabled services company that builds YouTube and Instagram audiences for global brands. By categorising videos and channels into precise marketing Topics, Touchstorm turned social media into research tools, and a portion of that data is free to the public at VideoAmigo.

VideoAmigo is the platform for managing YouTube channels, studying YouTube lists, finding and connecting with YouTube influencers, and buying YouTube advertising.

Touchstorm, LLC, and VideoAmigo are owned by Diginary Holdings, headquartered in New York and Richmond (in the United States), with global employees serving clients around the world.

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