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Spice Mobility’s 49% stake in AdGyde acquired by MoMagic

AdGyde is a mobile apps analytics platform solution launched in 2017 as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMagic Technologies

MoMagic Technologies has acquired Spice Mobility’s entire equity stake of 49% in AdGyde Solutions Pvt Ltd, as part of its long-term strategy of transitioning into a robust digital marketing (mobile) solutions provider with technological edge in South East Asia.

AdGyde is a mobile apps analytics platform solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMagic Technologies.

AdGyde is an Indian startup with a robust, real-time, accurate and transparent app attribution tracking and analytics tool, in an easy to integrate SDK that monitors and reports analytical data about app installs and in-app user behaviour that helps app marketers re-work their digital outreach strategy. AdGyde recently strengthened its offering for Gaming companies by developing the AdGyde Unity SDK — analytics for the gaming industry.

Arun Gupta

“MoMagic is expanding at an aggressive pace in the digital ad tech sector and the integration of AdGyde into MoMagic is part of our strategy to offer not only AI and big data-driven mobile marketing services in the ad tech space but also provide the interlinked solutions sought by brand heads and marketers such as monitoring, reviewing and detecting of fraud traffic and inventory,” said Arun Gupta, Founder and CEO, MoMagic Technologies.

MoMagic will fully absorb AdGyde within its business operations.

“This is in line with Spice reviewing their investment portfolios on an ongoing basis to see fitment to their future businesses and accordingly taken a call to exit,” a Spice Mobility spokesperson said.

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