Helios Media, which completes seven years of operations, has stepped up activities on its food-focussed vertical Brand Chef. Brand Chef is India’s first food specialist consulting and communications company that specialises in providing strategic business solutions to brands in food business. Helios Media continues to handle Food Food, the lifestyle and food channel launched by Sanjeev Kapoor.
Helios Media also announced the appointment of Raj Shrivastav as its Chief Revenue Officer.
Divya Radhakrishnan, Managing Director, Helios Media, said, “We are not in the food business, we are in the business of food. With our seven years of rich experience in engaging with major food brands across the country and providing them media-agnostic solutions across platforms; we realised it’s the right time to focus and purpose our attention on our food vertical entity — Brand Chef. We believe we are a bunch of passionate storytellers with food domain expertise, providing smart business solutions and ideas to food clients.”
Radhakrishnan added, “We have created a proprietary business intelligence tool that takes into account different variables and provides product, brand and communication solutions to all clients. We have worked in the past with all food majors in the country from HUL, Nestle, Havells, Philips, MTR, Parag Foods, Haldiram and many more.”
Speaking on the new role, Shrivastav said, “Our core belief is idea first, media next. Brand Chef is going to be India’s first and only food specialist company that provides domain expertise which includes business consulting, product enhancement, marketing solutions including digital engagements, content IPs, production, influencer and media collabs. We believe we cater to a LiTE audience — Live to Eat Audience. Food needs to be seen as a medium by itself, as big as Bollywood and cricket and we are going to evangelise that. We are launching Brand Chef – Digital, a one-of-its-kind food specialist digital agency focusing on delivering 3Ds, data, design and delivery solutions, to every food brand in India. We will be commencing an in-depth food industry study called ‘FoodWise’ with some leading media and expert panellists on food trends, consumer and market preferences to share our learnings and expertise with our clients and partners.”
Helios Media has been operating in businesses like revenue monetisation, content syndication, content curation, and media engagements since 2011.