Gome Mobiles, a 20-billion dollar Chinese conglomerate, has appointed Brand Visage Communications as its digital agency to partner in its India launch strategy. The agency won the business following a multi-agency pitch.
As a digital agency, Brand Visage will strategise, plan and execute a 360-degree digital marketing campaign, helping in brand awareness and recall. This will include social media and content marketing, ORM, SEO and media management apart from creating the official website of Gome India.
Piyush Puri, Country Head, Gome, said, “With Brand Visage as our digital partner, we look forward to target our prospective customers and strengthen our brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best.”
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Siddharth Khanna
Siddharth Khanna, Co-founder and CEO, Brand Visage Communications, added, “We are thrilled to have Gome on board. With so many feature offerings with their revolutionary Gome OS, having such a unique value proposition, we see a huge potential of Gome in India and people adapting to it, especially in the tier 2 and 3 towns with the smartphone market growing at a very rapid pace due to easy internet connectivity and good financing schemes.”
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Anuj Khanna
Anuj Khanna, Co-founder and COO, Brand Visage Communications, added, “With Gome making your smartphone experience more private, we look forward to build some exciting content for the brand digitally.”
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