Aidem Ventures, an independent media consulting and marketing solutions company, has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel.
Himansu Sekhar Khatua, MD, Kalinga TV, said, âAidem has a proven track record of creating success stories for its partners. They not only have a strong sales force but also offer end-to-end solutions to the broadcaster, which makes them different from competitors and the most preferred choice in this space. I am confident that this collaboration will help us position the channelâs potential rightly in the advertiser market and monetise our advertising inventory better.â
Karan Gupta, MD, Aidem Ventures, said, âItâs an honour to be the exclusive partner of Kalinga TV. Kalinga has a strong foothold in Odisha and Iâm sure that their rich group legacy will give us an in-depth access to the Odia Market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. With our strong infrastructure of teams across the country, we are confident of the channelâs success.â
Launched in 2015 by Kalinga Media and Entertainment, the channel is a unit of KIIT Group of Institutions. Apart from leading DTH services like Tata Sky, Dish TV, Airtel Digital TV etc, the channel is also available on all major MSOs and LCOs.
Kalinga TV is the only channel in the state that has a special bulletin in Santhali language.