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Zee5 appoints Twitter’s Taranjeet Singh as CRO and Business Head – New Projects

Prior to joining Zee5, he was leading business for the Indian operations of Twitter

Taranjeet Singh

Zee5 India has appointed former Twitter India head Taranjeet Singh as the Chief Revenue Officer and Business Head – New Projects for the platform.

Singh comes with extensive experience in the media and entertainment space. He brings with him a rich body of experience across strategy, revenue management, people relations, data analytics, forecasting and has worked with some of the leaders in the M&E space including BBC Worldwide, Outlook Publishing, The Pioneer and so on.

Tarun Katial

Commenting on the new appointment, Tarun Katial, CEO, Zee5 India, said, “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sector across print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.”

Singh said, “Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like ZEE5 from the ZEE Group, a media powerhouse is indeed an honor. Within months of launch, the brand is already No. 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.”

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