Media brand and digital content player NDTV and telecommunications services provider Airtel have announced the launch of NDTV Hop, a live channel for smartphones available in the portrait (vertical) mode with exclusive content for Airtel TV users.
With content tailored exclusively for millennials, NDTV Hop will offer users instant access to digital content covering the latest from news, Bollywood, auto, technology, pop-culture, online deals, fashion and much more.
This channel will be exclusively available to millions of users of Airtel TV app. It will also be available for download as an app on both iOS and Android and on https://hop.live, for all users.
The eight fresh hours of programming every day are created and streamed using best-in-class technology and users can experience a lot of firsts, including interactivity, multiple-streams and being able to click and buy products they like.
Suparna Singh, Group CEO, NDTV, said, âNDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology.â
âWe know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. Itâs very exciting to be rolling this out at this time in India,â Singh added.
Commenting on the partnership, Sameer Batra, CEO, Content and Apps, Bharti Airtel, said, âWe are delighted to join hands with NDTV to launch worldâs first live channel for smartphones. Todayâs tech-savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that. Our deep understanding of customerâs content consumption preferences coupled with NDTVâs expertise is sure to create an enjoyable experience for users.âÂ