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MTV creates live billboards for Ace of Space and Elovator Pitch

Conceptualised in-house and executed by Zeinth, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

Known for their quirky and witty communication, MTV has taken their brand of marketing to OOH advertising now. The brand has created live billboards for two of its newly launched shows Ace of Space and Elovator Pitch.

Conceptualised in-house and executed by Zenith, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in. 

For the show Ace of Space, the live billboards showcase real people enacting the scenes of being trapped in a small room. Specially designed to bring alive the uniqueness of the show, the billboards went live on October 19 between 5-9 pm and 4-6pm on Sunday at a strategic location in Mumbai. The hoardings had the anchor Vikas Gupta, shrinking the room with the press of a button causing panic and mayhem amongst the contestants, much like the show ‘Ace of Space’.

The billboard for Elovator Pitch anchored by Gaelyn Mendonca maked for an interesting and thought-provoking visual as well. In line with the show’s concept where 10 boys try to woo one girl with quick creative thinking while riding a lift between two floors, the hoarding featured Cyrus Sahukar in different avatars across each level. Sahukar is a visual reflection of the 10 participants who fight it out for their dream girl’s attention.

Ferzad Palia

Speaking about concept-based billboards, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “Innovation is core to MTV and it’s a way of life for us. With both Ace of Space and Elovator Pitch, we have pushed the envelope for innovative content. Hence, for marketing these unique shows, we have built a concept-based advertising campaign and utilised the high impact medium of billboards that stand out and give a real-life slice of the show’s content.”

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