mCanvas, the experiential storytelling ad platform for small screens, has announced the launch of linguistic ads to reach out to the large base of internet users in their native language. mCanvas’ proprietary ad formats now support multiple regional languages and enable advertisers to target ads based on users’ region, site and audience data.
Since its inception in early 2015, mCanvas has focused on creating ads in English. But now mCanvas will help advertisers reach audiences in their native language using dynamic creatives. The linguistic ads currently support English, Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. Additional languages will be added over the next few weeks.
mCanvas has already executed campaigns for a few brands in regional languages.
Vishal Rupani, Co-founder and COO, mCanvas said, “Our mission is to bring the best brand storytelling experience to the users. mCanvas reaches over 60 million consumers each month, and with regional language ads, we are now going a step further in enhancing this experience. The unprecedented growth in users that prefer content consumption in their regional language has created a need for localisation. And with this launch, we have set higher standards in personalised marketing with more relevant and engaging content.”
Commenting on the launch, Prasad Shejale, Co-founder and CEO, Logicserve Digital, said, “With most Indian internet users being non-English speakers, creating content that is in the audience's preferred language is definitely the next big thing. We're excited to adapt native language targeting into our ads with mCanvas, as it will make brand communication more inclusive.”
Ads can be deployed using custom targeting options such as regional site targeting, regional geo-targeting and regional audience data targeting. For example, if a user is reading an article in Tamil, she/he can be targeted with a Tamil ad. And when this user visits an English site, she/he could be targeted with a Tamil ad based on audience data. Advertisers can also choose to run ads in Tamil if the user is in Tamil Nadu, irrespective of the site and audience data.
mCanvas’ Creative Studio creates all the regional language ads in-house. Advertisers can run managed campaigns as well as programmatic campaigns via DBM, AppNexus and MediaMath.