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KFC picks iProspect as it increases focus on digital performance marketing

The Dentsu Aegis Network’s digital performance agency will handle SEO, paid media and digital mandate for ecommerce business of the fast food restaurant chain

With increasing its focus on digital performance marketing, KFC India has brought Dentsu Aegis Network’s digital performance agency iProspect India on board. The agency will handle the SEO, paid media and digital mandate for ecommerce business of the American fast food restaurant chain.

Moksh Chopra

Moksh Chopra, CMO, KFC India, said, “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.”

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The account will be handled from the agency’s Delhi office.

Rubeena Singh

Rubeena Singh, CEO, iProspect India, said, “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.”

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