Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer. The agency won the account following a multi-agency pitch and will manage it from its Delhi office.
James Munson, Managing Director, Marks & Spencer, said, âWe look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.â
Commenting on the win, Gopa Kumar, Executive Vice-President, Isobar India, said, âWeâre excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.â
Marks & Spencer (M&S), the British retailer that offers fashionable and high-quality apparel and accessories, has 67 stores across 30 cities in India. It signed a JV with Reliance Retail in 2008, making it Marks & Spencer Reliance India Pvt. Ltd.