In his new book, Alok Kejriwal explains why he stopped 'wearing his socks'

Alok Kejriwal, Digital entrepreneur and CEO and Co-founder of Games2win, has recently released his book titled ‘Why I Stopped Wearing My Socks’. In the book, the author has penned down his story and describes his journey of becoming an entrepreneur.

Why I Stopped Wearing My Socks traces the author’s roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India's first entrepreneurs to tap the power of the internet.

Speaking about what inspired him to write the book, Kejriwal said, “I worked in my father’s socks factory for eight years, and while I learned many things there, the politics of the family business got to me. I yearned to do something on my own, at my own terms, away from the meddling of the family members and from dreary manufacturing. Metaphorically, I felt it was time to ‘stop wearing my socks’. I got an internet start-up idea, tried my hand at it, worked hard and got lucky! The Walt Disney Company bought my start-up. This book’s core inspiration is ‘do something’ on your own and in my case, it started by ‘not wearing my socks’!”

With this book, he narrates the story of his survival in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners.

Born and brought up in Mumbai, Kejriwal is also the brain behind contests2win.com and Mobile2win. Mobile2win was later acquired by The Walt Disney Company.

According to Kejriwal, the hardest part about writing the book was to not mention the mistreatment he had had to endure in his journey as an entrepreneur.

“I was not being able to describe all the insults, mistreatment and bad behaviour I encountered through this journey because it would have hurt and upset the people involved. (The book’s style is to mention who, where, what, when). My heart kept asking me to write but my mind made me stop. This was one of the rare times I listened to my mind over my heart,” said Kejriwal.

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