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Gozoop retains Mumbai City FC’s integrated marketing duties for third year in a row

The agency will take charge of the mainline, digital and content creation duties for the brand. It will work with the ISL franchise video offerings, including real-time fan engagement, during matches

Integrated marketing agency Gozoop has retained the integrated marketing mandate for the Indian Super League (ISL) franchise Mumbai City FC (MCFC) for the third time. As part of the mandate, the agency will take charge of the mainline, digital and content creation duties for the brand.

Following the strategic partnership, Gozoop will conceptualise 360 degree marketing and communication strategies for MCFC. Over the next season, it will create and execute some unique activations and campaigns for the professional football team to engage their fan base across mediums and reach newer audiences. The agency will also be working with the ISL franchise on a range of video offerings, including real-time fan engagement during matches.

Ahmed Aftab Naqvi, Gozoop CEO and Co-founder, said, “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us, especially since we are based out of Mumbai. We have a team that specialises in sports and will be giving in their best to make this season a successful one in every way possible.”

Indranil Das Blah, CEO of Mumbai City FC, added, “Gozoop's understanding of our team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”

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