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Ethinos Digital Marketing expands India leadership team

Appoints Benedict Hayes as Executive Director. Brijesh Munyal was hired last year as Joint Managing Director

(L) Brijesh Munyal and Benedict Hayes (R)

Ethinos Digital Marketing, the digital marketing firm, has announced expansion of its India leadership team with the appointment of Benedict Hayes as Executive Director. Hayes’ joining follows the appointment of Brijesh Munyal who joined as Joint Managing Director last year.

Prior to joining Ethinos, Hayes was Managing Director, South East Asia for the programmatic platform, Sociomantic Labs (dunnhumby), where he headed business across Asia, servicing leading e-commerce and retail brands. Prior to Sociomantic, he lived and worked in Mumbai for six years and worked as one of the key leaders and EVP of Strategy of the performance marketing agency, iProspect (Dentsu). He has a diverse range of skills having delivered campaigns for international brands that span media, SEO, social, content, and data analytics.


Siddharth Hegde, Managing Director, Ethinos, said, “We are extremely lucky to have talents like Ben and Brijesh on board. Brijesh joined us last year and now Ben’s appointment will make the duo one of the best teams in digital marketing business in India. Ben has great insights into the Indian digital landscape, is a rare talent and will play a key role in Ethinos’s digital expansion drive in India and sub-continent, along with Brijesh. At Ethinos, Ben will be responsible for building and development of Ethinos’ solutions team by building world-class martech capabilities through technology, partnerships, training and product development.”

Speaking on his new assignment, Hayes said, “I am excited to return to India and looking forward to the challenge that Ethinos will bring. Ethinos’ new consultative approach to business problem solving through digital was a real key driver for me to join the team. I feel that Indian digital marketing services have become heavily commoditised, with clients and agencies both just ticking service line boxes rather than addressing the actual business problems that clients face. This will be a key challenge I wish to address ensuring we focus on solving the problem and not pushing of digital service lines. Ethinos is one of the fastest growing digital consultancy firms in India right now. The company grew by 60% last year and recently touched a milestone of 100 employees, which is a remarkable achievement for an independent digital marketing firm. Ethinos has also been selected by Google for the Google Elevator programme and that speaks volumes about the potential and differentiated offering that the company brings. Ethinos is definitely a company to watch out for and I am glad to be a part of this great team, and specially work with Brijesh again.”


Ethinos appointed Munyal as Joint Managing Director last year. He has over 17 years of digital experience. At Ethinos, he will help a large number of businesses to set up and scale their digital marketing operations. As a digital marketer and martech strategist, he has successfully executed media buying, paid and organic search, services for clients while leveraging the best in class tools that have helped client’s achieve customer and revenue growth.

Munyal has partnered with platform companies like Google and Facebook and clients to leverage the latest innovations that optimise and drive their business and achieve an increase in brand reputation and ROI across industries such as BFSI, hospitality, e-commerce, retail, FMCG, auto and travel. He was one of the earliest team members at iProspect India.


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