Zee Telugu, Telugu GEC from ZEEL, and Zee Cinemalu have announced the launch of their HD variant channels. Zee Telugu has unveiled a new brand promise and identity 'Aarambham Okka Aduguthone'. In addition, Zee Cinemalu has also announced its new brand image. The new brand identities were unveiled by actor Chiranjeevi at the Zee Telugu Golden Awards ceremony telecast on December 31, 2017 on Zee Telugu.
Zee Telugu, after extensive exploration and analysis, has determined one common characteristic amongst women in Andhra Pradesh and Telangana. It is the absolute growing need to encourage women to stand up for themselves and take a small step outside their comfort zones that can become a giant leap in their lives.
Resonating strongly with this belief, Zee Telugu has revealed its new brand proposition, “Aarambham Okka Aduguthone” (the beginning is with one step), to inspire and impact viewers to take a small step that could make a big difference in their lives.
Embodying the new brand proposition, actor Samantha Akkineni, has been announced as Zee Telugu’s brand ambassador, who features in the channel’s extensive multi-media campaign as its voice. As a part of the campaign, Zee Telugu has released brand film on the account of creating an impact of taking smaller steps.
Echoing the new brand positioning of Zee Telugu, the channel will undergo a transformation with an attractive range of new offerings in its fiction and non-fiction content. Three star-studded reality shows are scheduled to be launched in the new year - 'Maharani', a first-of-its-kind reality show hosted by Laxmi Manchu where ordinary women get paired up Zee Telugu female fiction actors to embark on an extra ordinary journey, the second season of 'Super Serial Championship' that will see the serial teams from Zee Telugu Kutumbam fight for the ultimate title and 'Comedy Nights' hosted by anchors Ravi and Srimukhi that is bound to tickle one’s funny bone. Moreover, the channel is going to feature some of the biggest blockbusters of 2017 like Spyder and Vunnadhi Okate Zindagi. The famous Tenali Rama character is all set to come back to the small screen with the new show, Tenali Ramanna.
Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu, said, “We started our journey with one step 12 years ago to emerge as channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures.”
“With our refreshed brand packaging, we have Akkineni as the face of Zee Telugu who has stayed ahead in the game and has actively taken steps not only at an individual level but around her social sphere. Be it Jagruthi or Pratyusha foundation, she has always spread positivity and having her on board adds a lot more value to our brand. Through ‘Aarambham Okka Aduguthone’, our intent is to motivate people to take that one step that will push them to greater things in life. With Akkineni on board, we are confident that we can push the envelope further and create the rightful impact,” she added.