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Tata Sky launches special Marathi offering

In partnership with Shemaroo, Tata Sky Marathi Cinema has access to over 120 Marathi films, 500 songs and content from Marathi theatre

(L-R) Arun Unni, Chief Content Officer, Tata Sky, Superstar Swwapnil Joshi and Hiren Gada, Director, Shemaroo Entertainment Ltd at the launch of TATA Sky Marathi in Pune

Tata Sky has partnered with Shemaroo to launch a special Marathi offering – Tata Sky Marathi Cinema – bringing Marathi movies, songs and plays. The service will give subscribers access to more than 120 films, 500 songs and content from Marathi theatre.

Viewers will be able to watch as many as three movies a day apart from access to plenty of ad-free content, including comedy special and trailers. This makes the 24x7 Tata Sky Marathi Cinema service a Marathi ad-free cinema experience on a DTH platform with a world television premiere every Sunday.

In the launch promo film, actor Swwapnil Joshi has added light on the irreplaceable treasures of Marathi Cinema that will be available on the service.

Arun Unni, Chief Content Officer, Tata Sky, said, “Tata Sky Marathi Cinema, like Tata Sky Bangla Cinema and Tata Sky Punjab De Rang, is a reaffirmation of our belief that there is considerable demand and interest for a good regional cinema experience – high quality movies and plays in a convenient ad-free format. Marathi Cinema is currently amid resurgence, appreciated not just by Marathi speakers but by cinema lovers across the country. This product is our way of engaging lovers of iconic Marathi masterpieces.”

Hiren Gada, Director, Shemaroo Entertainment Limited, added, “Shemaroo Entertainment is pleased to associate with Tata Sky and bring the finest of Marathi films, songs and theatre on Tata Sky Marathi Cinema. The service will be fuelled by Shemaroo’s exhaustive and eclectic library of content and programming expertise. Our endeavour has always been to add value to our business partners and boost their offerings with our content prowess. With strong, bold, wide content and scaled production values, Marathi cinema has not just managed to grow in the recent past but also break the regional shackles and create a buzz amongst cinema lovers. We are confident that the audiences will enjoy this new offering.”

Tata Sky Marathi Cinema will showcase latest hits such as Paisa Paisa (2016), Cindrella (2015), Bus Stop (2017), Katti Batti (2015) and many others. The service will also feature popular plays such as Lahanpan Dega Deva, Me Nathuram Godse Boltoy, Lageraho Rajabhaiya, Usna Navra and Kanekari.

Tata Sky has an array of movie services such as Tata Sky Bollywood Premiere, Tata Sky Classic Cinema, Tata Sky Punjab De Rang, Tata Sky Bangla Cinema, Tata Sky World Series and Tata Sky Mumbai Film Festival.

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