The Tata Group has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR.
The mandate covers strategic counsel and planning, media relations, issues and crisis management, investor relations, advocacy and integrated campaign development for some of the Tata Group’s largest companies, including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India.
“We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the Tata communications strategy and make the brand engaging and relevant to all our stakeholders,” said Pradipta Bagchi, Group Communications Officer, Tata Group.
Madan Bahal, Co-Founder and Managing Director, Adfactors PR, said, “The opportunity to work for an iconic institution like the Tata Group that is India’s best known and most trusted brand represents an exciting opportunity for the Adfactors family. The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”
The mandate will come into effect from February 01, 2018.
Adfactors will service the Tata Group mandate out of its 16 wholly-owned offices across the country, supported by a network of 24 support offices covering all state capitals and principal markets. Dedicated sector and market-specialist teams will be established to lead the account in Mumbai, Delhi and Bangalore where most Group companies are headquartered.