At the 17th edition of Effie Awards, McCann Worldgroup India won the Effie India Agency of the Year award, while Paytm was named the Effie Client of the Year. The Effie 2018 Awards were presented at Taj Lands End in Mumbai.
The coveted Grand Effie was won by Ogilvy & Mather Group, India.
Mullen Lowe Lintas Group, the winner of Agency of the Year title for last two editions in 2015 and 2016, did not participate this year. 2014 Agency of the Year was Ogilvy & Mather while Lowe Lintas had won the title in 2013. Prior to that, Ogilvy & Mather held the top hounour in 2010, 2011 and 2012.
On winning Agency of the Year, Prasoon Joshi, CEO and CCO of McCann Worldgroup India, Chairman of McCann Asia Pacific, said, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effies. These awards are a culmination of the strong strategic work that we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore."
"Effectiveness comes out of a culture of belief in strategic excellence & creativity driven by strong consumer insights that drives MWG India. I must give credit to our Chief Strategy Officer Jitender Dabas and all our strategic planners along with our creative minds who drove this culture of excellence together, alongwith our Global Chief of strategy- Suzanne Powers, across McCann’s global footprint. McCann India had a momentous year in 2017, with a stellar creative performance and now Agency of the year at the Effectiveness Awards is a wonderful milestone," added Joshi.
Dabas said, “We have been among the top-3 Effie Agency for sometime now and I am glad that we have reached the top now. What is heartening is the breadth of clients as well the breadth of categories where our work is making the difference in the market. Consistent focus on helping brands solve problems in consumers’ lives and driving behaviour change are two simple principles that help us drive effective creative work. Our investments into big consumer truth studies and planning tools help us deliver market winning work.”
Vikram Sakhuja, President of The Advertising Club and Chairperson, Effies, said, “With the bar raised higher year on year, winning an Effie has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”
Speaking about the ethos of the awards he further added, “The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an Effie we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”
Elaborating further on the entries Mitrajit Bhattacharya, Co-Chairperson, Effies, said, “The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognizes great ideas and superior execution. Effies 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement.”
|
EFFIE INDIA 2018 AGENCY OF THE YEAR |
||||||||
|
SR. NO. |
NAME OF THE ENTRANT |
GRAND EFFIE (12Pts) {No.of Metals} |
GOLD (8Pts) |
SILVER (6Pts) |
BRONZE (4Pts) |
FINALIST (2Pts) |
PRIMARY2 / CONTRIBUTING AGENCY {Actual Points} |
TOTAL POINTS |
|
1 |
McCann Worldgroup India |
0 |
5 |
16 |
12 |
27 |
0 |
238 |
|
2 |
Ogilvy & Mather Group, India |
1 |
4 |
8 |
12 |
18 |
1 |
177 |
|
3 |
J. Walter Thompson |
0 |
1 |
3 |
2 |
5 |
6 |
50 |
|
4 |
DDB Mudra Group |
0 |
0 |
3 |
2 |
11 |
0 |
48 |
|
5 |
Hindustan Unilever Limited |
0 |
2 |
0 |
1 |
1 |
0 |
22 |
|
6 |
Medulla Communications Pvt. Ltd. |
0 |
1 |
1 |
1 |
0 |
0 |
18 |
|
7 |
TBWA \ India |
0 |
0 |
1 |
1 |
3 |
0 |
16 |
|
8 |
Red Fuse Communications |
0 |
0 |
1 |
2 |
0 |
0 |
14 |
|
9 |
Cheil India |
0 |
0 |
1 |
0 |
3 |
0 |
12 |
|
10 |
BBDO India Pvt. Ltd. |
0 |
0 |
0 |
0 |
6 |
0 |
12 |
|
11 |
Famous Innovations |
0 |
0 |
1 |
0 |
2 |
0 |
10 |
|
12 |
ADK Fortune Communications Pvt. Ltd. |
0 |
0 |
1 |
1 |
0 |
0 |
10 |
|
13 |
Hotstar - In House Creative Communications |
0 |
0 |
1 |
1 |
0 |
0 |
10 |
|
14 |
Contract Advertising (India) Pvt. Ltd. |
0 |
0 |
0 |
1 |
2 |
0 |
8 |
|
15 |
Mindshare |
0 |
0 |
0 |
0 |
2 |
4 |
8 |
|
16 |
Publicis Communications Pvt. Ltd. |
0 |
0 |
1 |
0 |
0 |
0 |
6 |
|
17 |
Titan Company Ltd. |
0 |
0 |
1 |
0 |
0 |
0 |
6 |
|
18 |
Rediffusion Dentsu Young & Rubicam Pvt. Ltd. |
0 |
0 |
0 |
1 |
1 |
0 |
6 |
|
19 |
The 120 Media Collective |
0 |
0 |
0 |
1 |
1 |
0 |
6 |
|
20 |
Grey Worldwide India Pvt. Ltd. |
0 |
0 |
0 |
0 |
3 |
0 |
6 |
|
21 |
Mirum Digital Pvt. Limited |
0 |
0 |
0 |
1 |
0 |
1 |
5 |
|
22 |
Happy mcgarrybowen |
0 |
0 |
0 |
1 |
0 |
0 |
4 |
|
23 |
The Leo Group India |
0 |
0 |
0 |
0 |
2 |
0 |
4 |
|
24 |
Havas Worldwide India Pvt. Ltd. |
0 |
0 |
0 |
0 |
2 |
0 |
4 |
|
25 |
Geometry Global Encompass |
0 |
0 |
0 |
0 |
2 |
0 |
4 |
|
26 |
Sideways Consulting LLP |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
27 |
Star India |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
28 |
Mullen Lintas, India |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
29 |
22feet Tribal Worldwide Private Limited |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
30 |
FCB India |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
31 |
FCB Interface |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
32 |
FCB Ulka Advertising Private Limited |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
33 |
Axis Bank Ltd. |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
34 |
Dentsu Webchutney |
0 |
0 |
0 |
0 |
1 |
0 |
2 |
|
|
TOTAL |
1 |
13 |
39 |
40 |
100 |
|
|
|
EFFIE INDIA 2018 CLIENT OF THE YEAR |
|||||||
|
SR. NO |
NAME OF THE CLIENT |
GRAND EFFIE (12Pts) |
GOLD (8Pts) |
SILVER (6Pts) |
BRONZE (4Pts) |
FINALIST (2Pts) |
TOTAL POINTS |
|
1 |
One97 Communication Limited |
0 |
3 |
2 |
3 |
5 |
58 |
|
2 |
Hindustan Unilever Limited |
0 |
2 |
3 |
1 |
5 |
48 |
|
3 |
Reckitt Benckiser India |
0 |
1 |
2 |
0 |
10 |
40 |
|
4 |
Star India Pvt. Ltd. |
1 |
0 |
2 |
2 |
1 |
34 |
|
5 |
ITC Limited |
0 |
0 |
2 |
3 |
4 |
32 |
|
6 |
Vodafone India Limited |
0 |
0 |
2 |
3 |
1 |
26 |
|
7 |
Narayana Health |
0 |
1 |
2 |
1 |
0 |
24 |
|
8 |
Marico Limited |
0 |
0 |
2 |
2 |
2 |
24 |
|
9 |
Amazon Seller Services Pvt. Ltd. |
0 |
1 |
0 |
1 |
5 |
22 |
|
10 |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
0 |
0 |
2 |
1 |
2 |
20 |
|
11 |
Indian Association of Palliative Care (IAPC) |
0 |
1 |
1 |
1 |
0 |
18 |
|
12 |
Maharashtra Dyslexia Association |
0 |
0 |
2 |
1 |
1 |
18 |
|
EFFIE 2018 RESULTS |
|||||
|
1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
HARPIC |
Toilet - Ek Shame Katha |
Reckitt Benckiser India |
GOLD |
|
2 |
McCann Worldgroup India |
Harpic |
India's Newest Status Symbol |
Reckitt Benckiser India |
SILVER |
|
3 |
DDB Mudra Group |
STAYFREE |
IT'S JUST MY PERIOD |
Johnson & Johnson Limited |
SILVER |
|
4 |
Ogilvy & Mather Group, India |
SAVLON |
Adding health to hands |
ITC Limited |
BRONZE |
|
5 |
DDB Mudra Group |
LIVON SERUM |
HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN' |
Marico Limited |
BRONZE |
|
6 |
McCann Worldgroup India |
Parachute Advansed Body Lotion |
#ConfidentInMySkin |
Marico Limited |
FINALIST |
|
7 |
McCann Worldgroup India |
Parachute Advansed Hot Oil |
#MagicOfWarmth |
Marico Limited |
FINALIST |
|
8 |
McCann Worldgroup India |
DETTOL |
MAKING THE INVISIBLE VISIBLE |
Reckitt Benckiser India |
FINALIST |
|
9 |
McCann Worldgroup India |
Dettol |
JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE |
Reckitt Benckiser India |
FINALIST |
|
2. CONSUMER PRODUCTS - BEVERAGES & DRINKS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
DDB Mudra Group |
Lipton |
How we gained share by losing belly fat |
Hindustan Unilever Limited |
SILVER |
|
2 |
McCann Worldgroup India |
NESTLE INDIA |
Creating a coffee loving generation in a tea-drinking country |
Nestle India Ltd. |
BRONZE |
|
3 |
Ogilvy & Mather Group, India |
Sprite |
Sprite talking bottle |
Coca-Cola India Pvt. Ltd. |
FINALIST |
|
4 |
BBDO India Pvt. Ltd. |
Mirinda |
#ReleaseThePressure |
PepsiCo India Holdings Pvt. Ltd. |
FINALIST |
|
5 |
Grey Worldwide India Pvt. Ltd |
B Natural |
No Pulp Fiction |
ITC Foods Ltd. |
FINALIST |
|
3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Ogilvy & Mather Group, India |
Pizza Hut |
Dominos Loves Pizza Hut! |
Yum Restaurants Marketing Pvt. Ltd. |
GOLD |
|
2 |
Ogilvy & Mather Group, India |
Chupa Chups |
Chupa Chups - Take fun seriously |
Perfetti Van Melle India Pvt. Ltd. |
GOLD |
|
3 |
McCann Worldgroup India |
Saffola Masala Oats |
Breakup with Junk |
Marico Limited |
SILVER |
|
4 |
Ogilvy & Mather Group, India |
Bingo! Potato Chips |
Return of The Real |
ITC Foods Ltd. |
SILVER |
|
5 |
McCann Worldgroup India |
Saffola |
Stand up for your heart |
Marico Limited |
BRONZE |
|
4. CONSUMER PRODUCTS - OTHERS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Hindustan Unilever Limited |
Surf Excel |
Neki Ek Ibadat |
Hindustan Unilever Limited |
GOLD |
|
2 |
J. Walter Thompson |
Goodknight |
Getting Moms to love Outdoors |
Godrej Consumer Products Ltd. |
SILVER |
|
3 |
ADK Fortune Communications Pvt. Ltd. |
Ghadi Detergent |
#SaareMaelDhoDaalo |
RSPL Ltd. |
SILVER |
|
4 |
McCann Worldgroup India |
Odomos |
The 'Uniform' Approach to Behavior Change |
Dabur India Limited |
BRONZE |
|
5 |
Hindustan Unilever Limited |
SURF EXCEL |
"PoRubPo" |
Hindustan Unilever Limited |
BRONZE |
|
6 |
DDB Mudra Group |
PAN BAHAR |
James Bond gets Pan Bahar to be the talk of town |
ASHOK & CO. PAN BAHAR LTD. |
FINALIST |
|
7 |
Geometry Global Encompass |
Multi Brand Campaign |
KKD - Khushiyon Ki Doli (Palanquin of Happiness) |
Hindustan Unilever Limited |
FINALIST |
|
8 |
Hindustan Unilever Limited |
Active Wheel |
Reinventiing Wheel |
Hindustan Unilever Limited |
FINALIST |
|
5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
TBWA \ India |
Datsun redi-GO |
Datsun redi-GO - India's First Car Election Campaign. |
Nissan Motor India Pvt. Limited |
SILVER |
|
2 |
Rediffusion Dentsu Young & Rubicam Pvt. Ltd. |
TATA XENON YODHA |
THE WARRIOR TRUCK |
TATA Motors Limited |
BRONZE |
|
3 |
Contract Advertising (India) Pvt. Ltd. |
Droom.in |
How Technology Beat Humans! |
Droom Technology Pvt. Ltd. |
BRONZE |
|
4 |
Ogilvy & Mather Group, India |
CEAT |
CEAT IT HELPS - PUTTING SAFETY FIRST |
Ceat Limited |
BRONZE |
|
5 |
FCB Ulka Advertising Private Limited |
Tata Hexa |
How a mass car brand successfully launched a premium SUV? |
Tata Motors Ltd. (Passenger Car Unit) |
FINALIST |
|
6 |
Ogilvy & Mather Group, India |
Bajaj Dominar |
Haathi Mat Paalo (Don't buy a white elephant) |
Bajaj Auto Limited |
FINALIST |
|
7 |
22feet Tribal Worldwide Private Limited |
TVS SCOOTY ZEST |
HIMALAYAN HIGHS |
TVS Motor Company |
FINALIST |
|
8 |
Mullen Lintas, India |
Bajaj Avenger |
The Liberation World |
Bajaj Auto Limited |
FINALIST |
|
6. CONSUMER DURABLES - ELECTRONIC GOODS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Cheil India |
Samsung India |
Samsung Galaxy A9 Pro Bold Shorties |
Samsung India Electronics Pvt. Ltd. |
SILVER |
|
2 |
Grey Worldwide India Pvt. Ltd. |
Dell |
Foundation For a Better Tomorrow |
Dell International Services Pvt. Ltd. |
FINALIST |
|
3 |
FCB Interface |
Blue Star |
How a decimal stopped remote fights in the bedroom |
Blue Star India Ltd. |
FINALIST |
|
7. CONSUMER DURABLES - OTHERS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Titan Company Ltd. |
Sonata ACT |
Manzil Pe Nazar |
Titan Company Ltd |
SILVER |
|
2 |
McCann Worldgroup India |
Royale Play |
How Royale Play found a new canvas to play on |
Asian Paints Ltd. |
BRONZE |
|
3 |
McCann Worldgroup India |
A.O. Smith |
A.O. Smith Selling a water purifier without selling purity |
A.O.Smith |
BRONZE |
|
4 |
Rediffusion Dentsu Young & Rubicam Pvt. Ltd. |
EXIDE |
THE BATTERY THAT CARES |
Exide Industries Pvt. Ltd. |
FINALIST |
|
5 |
Contract Advertising (India) Pvt. Ltd. |
Orient Electric |
Wake India up to FND (Fan Noise Discomfort) |
Orient Electric (A Division of Orient Paper & Industry Ltd.) |
FINALIST |
|
6 |
Contract Advertising (India) Pvt. Ltd. |
Orient Electric |
TUBELIGHTS ARE NOT A BRIGHT IDEA. |
Orient Electric (A Division of Orient Paper & Industry Ltd.) |
FINALIST |
|
8. SERVICES - TELECOM & RELATED PRODUCTS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Ogilvy & Mather Group, India |
Vodafone India |
Free vs. Quality - India's most beloved couple Asha-Bala settle the debate. |
Vodafone India Limited |
SILVER |
|
2 |
J. Walter Thompson |
Airtel |
Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts |
Bharti Airtel Limited |
FINALIST |
|
9. SERVICES - FINANCIAL SERVICES |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Paytm |
Helping India conquer Note-Bandi |
One97 Communication Limited |
GOLD |
|
2 |
McCann Worldgroup India |
IDFC Bank - Bharat Banking |
Bank in a box |
IDFC |
SILVER |
|
3 |
McCann Worldgroup India |
Paytm |
India's first digital candy |
One97 Communication Limited |
BRONZE |
|
4 |
Ogilvy & Mather Group, India |
Max Life Insurance |
Empower Protect |
Max Life Insurance Company Limited |
BRONZE |
|
5 |
McCann Worldgroup India |
Paytm |
Increasing the emotional worth of a mobile transaction |
One97 Communication Limited |
FINALIST |
|
6 |
J. Walter Thompson |
Association of Mutual Funds in India (AMFI) |
Mutual Funds Sahi Hai |
Association of Mutual Funds in India |
FINALIST |
|
7 |
McCann Worldgroup India |
IDFC Bank |
Banking Nibhao |
IDFC |
FINALIST |
|
8 |
Axis Bank Ltd. |
Axis Bank |
Home Loans with 12 EMIs Off |
Axis Bank Limited |
FINALIST |
|
9 |
BBDO India Pvt. Ltd. |
Visa India |
#KindnessIsCashless |
Visa Consolidated Support Services India Pvt Ltd |
FINALIST |
|
10. SERVICES - MEDIA & ENTERTAINMENT |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Hotstar - In House Creative Communications |
Hotstar |
Torrents Morghulis |
Star India Pvt. Ltd. |
BRONZE |
|
2 |
DDB Mudra Group |
SONY MAX |
10 Saal Aapke Naam - An ode to the diverse fans of IPL |
Sony Pictures Networks India Pvt. Ltd. |
FINALIST |
|
11. SERVICES - OTHERS |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Ogilvy & Mather Group, India |
Department of Tourism Government of Rajasthan |
(Jaane Kya Dikh Jaye) You haven't seen it all. |
Department of Tourism, Government of Rajasthan |
GOLD |
|
2 |
McCann Worldgroup India |
Bill & Melinda Gates Foundation |
Aadat ki Tarakki |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
SILVER |
|
3 |
Publicis Communications Pvt. Ltd. |
Make My Trip |
MakeMyTrip International |
MakeMyTrip.com |
SILVER |
|
4 |
J. Walter Thompson |
Nestaway.com |
Homes That Don't Discriminate |
Nestaway Technologies Private Limited |
SILVER |
|
5 |
J. Walter Thompson |
J&K Tourism |
J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir |
J&K Tourism |
BRONZE |
|
6 |
McCann Worldgroup India |
Bill & Melinda Gates Foundation |
When Family Planning had a Better Plan |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
FINALIST |
|
12. CORPORATE ADVERTISING / REPUTATION |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Paytm |
India's Biggest Crash Course in Financial Literacy |
One97 Communication Limited |
GOLD |
|
2 |
Ogilvy & Mather Group, India |
Vodafone India |
100 million strong movement to bring people closer #lookup |
Vodafone India Limited |
SILVER |
|
3 |
McCann Worldgroup India |
REEBOK |
CELEBRATING 'FIGHTNESS' |
Reebok India Ltd. |
SILVER |
|
4 |
McCann Worldgroup India |
Dainik Jagran |
INDIA'S LARGEST COMPETITIVE EXAM |
Jagran Prakashan Ltd. |
FINALIST |
|
5 |
DDB Mudra Group |
State Bank Of India |
The Language of Hope |
State Bank of India |
FINALIST |
|
6 |
Mindshare |
Hindustan Unilever |
The See Through Toilet |
Hindustan Unilever Limited |
FINALIST |
|
7 |
DDB Mudra Group |
INORBIT MALLS (I) PVT. LTD. |
HOME RUN - NOT HOME BOUND |
Inorbit Malls (I) Pvt. Ltd. |
FINALIST |
|
13. RETAIL |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
DDB Mudra Group |
BIG BAZAAR |
GRAHPRAVESH (Inaugurating Home) |
Future Retail Limited |
SILVER |
|
2 |
McCann Worldgroup India |
Paytm |
PayTM Gold: India's Digital Tijori |
One97 Communication Limited |
BRONZE |
|
3 |
Ogilvy & Mather Group, India |
Amazon.in |
The Unexpected Gift |
Amazon Seller Services Pvt. Ltd. |
BRONZE |
|
4 |
Ogilvy & Mather Group, India |
Amazon.in |
Lets Prepare For Diwali Together |
Amazon Seller Services Pvt. Ltd. |
FINALIST |
|
5 |
BBDO India Pvt. LTd. |
eBay India |
#ThingsDontJudge |
EBAY India Pvt. Ltd. |
FINALIST |
|
6 |
DDB Mudra Group |
Big Bazaar |
India's first & only nationwide GST Demo |
Future Retail Limited |
FINALIST |
|
14. HEALTHCARE |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Narayana Health |
Opening the door for breast self-examination in rural India |
Narayana Health |
GOLD |
|
2 |
Medulla Communications Pvt. Ltd. |
Indian Association of Palliative Care |
Last Laugh |
Indian Association of Palliative Care (IAPC) |
GOLD |
|
3 |
McCann Worldgroup India |
The Live Love Laugh Foundation |
Live Love Laugh - Dobara Poocho |
The Live Love Laugh Foundation |
SILVER |
|
4 |
McCann Worldgroup India |
Maharashtra Dyslexia Association |
Dancing Letters |
Maharashtra Dyslexia Association |
SILVER |
|
5 |
Ogilvy & Mather Group, India |
Nicotex |
Friends |
Cipla Limited |
BRONZE |
|
6 |
Red Fuse Communications |
Colgate |
Pocket Dentist |
Colgate Palmolive India Ltd. |
BRONZE |
|
7 |
ADK Fortune Communications Pvt. Ltd. |
Prega News |
#YourSecondHome |
Mankind Pharma Limited |
BRONZE |
|
8 |
DDB Mudra Group |
HealthifyMe |
Making New Year Health Resolutions, Work Out |
HealthifyMe Wellness Products and Services Private Limited |
BRONZE |
|
15. B2B |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Paytm |
A STICKER THAT BROUGHT HOPE |
One97 Communication Limited |
SILVER |
|
2 |
Happy mcgarrybowen |
Tally Solutions |
Tally hai toh tayyar hain |
Tally Solutions Private Limited |
BRONZE |
|
3 |
Ogilvy & Mather Group, India |
IBM |
30 day developer challenge |
IBM India Pvt. Ltd. |
FINALIST |
|
4 |
McCann Worldgroup India |
Paytm |
How Paytm won over the Kirana store Uncle |
One97 Communication Limited |
FINALIST |
|
16. INTERACTIVE MARKETING |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Paytm |
PayTM Gold: India's Digital Tijori |
One97 Communication Limited |
SILVER |
|
2 |
Red Fuse Communications |
Colgate |
Pocket Dentist |
Colgate Palmolive India Ltd. |
SILVER |
|
3 |
Mirum Digital Pvt. Limited |
Association of Mutual Funds in India (AMFI) |
Mutual Funds Sahi Hai |
Association of Mutual Funds in India |
BRONZE |
|
4 |
The 120 Media Collective |
Tata Motors, TAMO Racemo |
A car that took the internet for a ride! |
TATA Motors Limited |
BRONZE |
|
5 |
Ogilvy & Mather Group, India |
Vodafone India |
Farmer BnB - The world's first rural BnB to enhance livelihoods |
Vodafone India Limited |
BRONZE |
|
6 |
DDB Mudra Group |
PUMA |
Women, Do You |
PUMA Sports India Pvt. Ltd. |
FINALIST |
|
7 |
Havas Worldwide India Pvt. Ltd. |
Durex |
"Durex gets into denims" - gets India and the world talking about sex |
Reckitt Benckiser India |
FINALIST |
|
8 |
BBDO India Pvt. Ltd. |
eBay India |
#ThingsDontJudge |
EBAY India Pvt. Ltd. |
FINALIST |
|
9 |
Sideways Consulting LLP |
Sita - Warrior of Mithila |
Sita - Warrior of Mithila |
Westland Publications Limited |
FINALIST |
|
10 |
BBDO India Pvt. Ltd. |
Mirinda |
#ReleaseThePressure |
PepsiCo India Holdings Pvt. Ltd. |
FINALIST |
|
11 |
McCann Worldgroup India |
PayTM |
Marrying A Cultural Ritual Into A Digital Product |
One97 Communication Limited |
FINALIST |
|
17. SMALL TOWN & RURAL MARKETING |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
J. Walter Thompson |
UNICEF |
EVERY HALF COUNTS |
United Nations Children's Fund (UNICEF) India |
GOLD |
|
2 |
McCann Worldgroup India |
Dettol |
DETTOL GERMBURSTERS |
Reckitt Benckiser India |
SILVER |
|
3 |
McCann Worldgroup India |
Bill and Melinda Gates Foundation |
Aadat ki Tarakki |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
SILVER |
|
4 |
McCann Worldgroup India |
Bill & Melinda Gates Foundation |
When Family Planning had a Better Plan |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
BRONZE |
|
5 |
McCann Worldgroup India |
Narayana Health |
Opening the door for breast self-examination in rural India |
Narayana Health |
BRONZE |
|
6 |
McCann Worldgroup India |
HARPIC |
Toilet - Ek Shame Katha |
Reckitt Benckiser India |
FINALIST |
|
7 |
McCann Worldgroup India |
HARPIC |
India's newest Status symbol |
Reckitt Benckiser India |
FINALIST |
|
8 |
McCann Worldgroup India |
IDFC Bank - Bharat Banking |
Bank in a box |
IDFC |
FINALIST |
|
9 |
J. Walter Thompson |
Apollo Krishak Gold |
Man Over Machine |
Apollo Tyres Limited |
FINALIST |
|
18. REGIONAL |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
Aashirvaad |
Moving the Bengali from articulation to action |
ITC Foods Ltd. |
SILVER |
|
2 |
Ogilvy & Mather Group, India |
HUL- Hamam |
#GoSafeOutside |
Hindustan Unilever Limited |
SILVER |
|
3 |
The Leo Group India |
Amazon.in |
Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi |
Amazon Seller Services Pvt. Ltd. |
FINALIST |
|
4 |
FCB India |
Horlicks |
Hunger to grow |
GlaxoSmithKline Consumer Healthcare Ltd. |
FINALIST |
|
5 |
Mindshare |
Rin Advance Powder |
Rin The Water Conservation Story |
Hindustan Unilever Limited |
FINALIST |
|
6 |
Ogilvy & Mather Group, India |
Amazon.in |
The Unexpected Gift |
Amazon Seller Services Pvt. Ltd. |
FINALIST |
|
7 |
Ogilvy & Mather Group, India |
MTR |
MAKING SAMBAR HOT IN THE TELUGU BELT |
MTR Foods Pvt. Ltd. |
FINALIST |
|
8 |
J. Walter Thompson |
Airtel |
Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts |
Bharti Airtel Limited |
FINALIST |
|
19. DIRECT MARKETING |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Famous Innovations |
Project Nanhi Kali |
STORYBOOKS FIND A WAY |
K C Mahindra Education Trust |
SILVER |
|
2 |
McCann Worldgroup India |
Maharashtra Dyslexia Association |
Dancing Letters |
Maharashtra Dyslexia Association |
SILVER |
|
3 |
Red Fuse Communications |
Colgate |
Pocket Dentist |
Colgate Palmolive India Ltd. |
BRONZE |
|
4 |
McCann Worldgroup India |
Paytm |
A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS |
One97 Communication Limited |
BRONZE |
|
20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
McCann Worldgroup India |
PayTM |
A STICKER THAT BROUGHT HOPE |
One97 Communication Limited |
GOLD |
|
2 |
McCann Worldgroup India |
Narayana Health |
Opening the door for breast self-examination in rural India |
Narayana Health |
SILVER |
|
3 |
Ogilvy & Mather Group, India |
Star Plus |
Wear Her Name, Nayi Soch |
Star India Pvt. Ltd. |
SILVER |
|
4 |
Medulla Communications Pvt. Ltd. |
Indian Association of Palliative Care |
Last Laugh |
Indian Association of Palliative Care (IAPC) |
BRONZE |
|
5 |
McCann Worldgroup India |
Maharashtra Dyslexia Association |
Dancing Letters |
Maharashtra Dyslexia Association |
BRONZE |
|
6 |
McCann Worldgroup India |
HARPIC |
The Most Unpleasant Experience |
Reckitt Benckiser India |
FINALIST |
|
7 |
McCann Worldgroup India |
Paytm |
Marrying A Cultural Ritual Into A Digital Product |
One97 Communication Limited |
FINALIST |
|
8 |
McCann Worldgroup India |
Paytm |
India's first digital candy |
One97 Communication Limited |
FINALIST |
|
9 |
Ogilvy & Mather Group, India |
Vodafone India |
100 million strong movement to bring people closer #lookup |
Vodafone Business Services |
FINALIST |
|
10 |
Famous Innovations |
Project Nanhi Kali |
STORIES MAKE PEOPLE CARE |
K C Mahindra Education Trust |
FINALIST |
|
11 |
McCann Worldgroup India |
HealthCare atHOME |
AN UNFORGETTABLE REMINDER FOR FORGETFULNESS |
Health Care at Home India Pvt. Ltd. |
FINALIST |
|
12 |
McCann Worldgroup India |
The Live Love Laugh Foundation |
Live Love Laugh - Dobara Poocho |
The Live Love Laugh Foundation |
FINALIST |
|
13 |
Cheil India |
Samsung India |
Samsung Galaxy A9 Pro Bold Shorties |
Samsung India Electronics Pvt. Ltd. |
FINALIST |
|
14 |
Ogilvy & Mather Group, India |
SAVLON |
Adding fun to hygiene |
ITC Limited |
FINALIST |
|
15 |
Ogilvy & Mather Group, India |
CEAT tyres |
CEAT IT HELPS - PUTTING SAFETY FIRST |
Ceat Limited |
FINALIST |
|
16 |
DDB Mudra Group |
Asian Paints |
Untold stories of colour |
Asian Paints Ltd. |
FINALIST |
|
17 |
DDB Mudra Group |
Big Bazaar |
India's first & only nationwide GST Demo |
Future Retail Limited |
FINALIST |
|
18 |
Geometry Global Encompass |
Government of India (Client: I&B Ministry/ NFDC) |
Making Of Developed India Fest (M.O.D.I. Fest) |
National Film Development Corporation |
FINALIST |
|
19 |
Ogilvy & Mather Group, India |
Godrej HIT |
Why a nudge is better than a push: A case study by Godrej HIT |
Godrej Consumer Products Ltd. |
FINALIST |
|
21. EFFIE FOR GOOD |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
J. Walter Thompson |
UNICEF |
EVERY HALF COUNTS |
United Nations Children's Fund (UNICEF) India |
SILVER |
|
2 |
McCann Worldgroup India |
Narayana Health |
Opening the door for breast self-examination in rural India |
Narayana Health |
SILVER |
|
3 |
Medulla Communications Pvt. Ltd. |
Indian Association of Palliative Care |
Last Laugh |
Indian Association of Palliative Care (IAPC) |
SILVER |
|
4 |
McCann Worldgroup India |
Live Love Laugh |
Live Love Laugh - Dobara Poocho |
The Live Love Laugh Foundation |
BRONZE |
|
5 |
Ogilvy & Mather Group, India |
Savlon |
Adding fun to hygiene |
ITC Limited |
BRONZE |
|
6 |
Ogilvy & Mather Group, India |
Vodafone India |
Farmer BnB - The world's first rural BnB to enhance livelihoods |
Vodafone India Limited |
BRONZE |
|
7 |
McCann Worldgroup India |
Maharashtra Dyslexia Association |
Dancing Letters |
Maharashtra Dyslexia Association |
FINALIST |
|
8 |
Famous Innovations |
Nestle India Ltd. |
SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION |
Nestle India Ltd. |
FINALIST |
|
9 |
Grey Worldwide India Pvt. Ltd. |
Indian Air Force |
Daughters To The Defence |
Indian Air Force |
FINALIST |
|
10 |
McCann Worldgroup India |
World For All |
World for All |
World For All |
FINALIST |
|
11 |
Ogilvy & Mather Group, India |
Godrej HIT |
Why a nudge is better than a push: A case study by Godrej HIT |
Godrej Consumer Products Ltd. |
FINALIST |
|
12 |
TBWA \ India |
The Humsafar Trust |
Combat people's anti-transgender hysteria in public toilets |
The Humsafar Trust |
FINALIST |
|
13 |
Dentsu Webchutney |
IndusInd Bank |
THE OTHER MEN IN BLUE |
IndusInd Bank |
FINALIST |
|
22. DAVID V/S GOLIATH |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Hotstar - In House Creative Communications |
Hotstar |
Torrents Morghulis |
Star India Pvt. Ltd. |
SILVER |
|
2 |
Ogilvy & Mather Group, India |
SAVLON |
Adding health to hands |
ITC Limited |
BRONZE |
|
3 |
Ogilvy & Mather Group, India |
Wild Stone |
How "Kunal" helped Wild Stone to move from the locker room to the living room |
McNroe Consumer Products Pvt. Ltd. |
FINALIST |
|
4 |
Leo Burnett |
Amazon Prime Video |
India Ka Naya Primetime |
Amazon Seller Services Pvt. Ltd. |
FINALIST |
|
5 |
DDB Mudra Group |
Volkswagen |
AN ATTITUDE WORTH RESPECTING |
Volkswagen Groups Sales India Pvt. Ltd. |
FINALIST |
|
6 |
TBWA \ India |
Airbnb India Private Limited |
Getting Indians to #LiveThere |
Airbnb India Private Limited |
FINALIST |
|
7 |
Star India |
Star Gold Select |
Star Gold Select Launch Campaign |
Star India Pvt. Ltd. |
FINALIST |
|
23. INTEGRATED ADVERTISING CAMPAIGN |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Ogilvy & Mather Group, India |
Amazon.in |
Inspiring India's New Dreamers |
Amazon Seller Services Pvt. Ltd. |
GOLD |
|
2 |
McCann Worldgroup India |
Saffola Masala Oats |
Breakup with Junk |
Marico Limited |
SILVER |
|
3 |
Ogilvy & Mather Group, India |
Vodafone India |
Free vs. Quality - India's most beloved couple Asha-Bala settle the debate |
Vodafone India Limited |
BRONZE |
|
4 |
J. Walter Thompson |
Goodknight |
Getting Moms to love Outdoors |
Godrej Consumer Products Ltd. |
BRONZE |
|
5 |
Ogilvy & Mather Group, India |
Star Plus |
Nayi Soch |
Star India Pvt. Ltd. |
BRONZE |
|
6 |
McCann Worldgroup India |
DETTOL |
HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX |
Reckitt Benckiser India |
FINALIST |
|
7 |
J. Walter Thompson |
Rin |
Boond Bachao, Brand Badhao |
Hindustan Unilever Limited |
FINALIST |
|
8 |
Havas Worldwide India Pvt. Ltd. |
Durex |
How Durex's entry into the world of Denim was great for business |
Reckitt Benckiser India |
FINALIST |
|
9 |
Ogilvy & Mather Group, India |
CEAT Tyres |
CEAT IT HELPS - PUTTING SAFETY FIRST |
Ceat Limited |
FINALIST |
|
10 |
McCann Worldgroup India |
HARPIC |
Toilet - Ek Shame Katha |
Reckitt Benckiser India |
FINALIST |
|
11 |
McCann Worldgroup India |
The Live Love Laugh Foundation |
Live Love Laugh - Dobara Poocho |
The Live Love Laugh Foundation |
FINALIST |
|
12 |
TBWA \ India |
Airbnb India Private Limited |
Getting Indians to #LiveThere |
Airbnb India Private Limited |
FINALIST |
|
13 |
Ogilvy & Mather Group, India |
SAVLON |
Adding health to hands |
ITC Limited |
FINALIST |
|
14 |
DDB Mudra Group |
Sony Max |
10 Saal Aapke Naam - An ode to the diverse fans of IPL |
Sony Pictures Networks India Pvt. Ltd. |
FINALIST |
|
15 |
BBDO India Pvt. Ltd. |
Mirinda |
#ReleaseThePressure |
PepsiCo India Holdings Pvt. Ltd. |
FINALIST |
|
16 |
McCann Worldgroup India |
Nescafe |
Creating a coffee loving generation in a tea-drinking country |
Nestle India Ltd. |
FINALIST |
|
17 |
Ogilvy & Mather Group, India |
Amazon.in |
The Large-Hearted festival |
Amazon Seller Services Pvt. Ltd. |
FINALIST |
|
18 |
Ogilvy & Mather Group, India |
Department of Tourism Government of Rajasthan |
(Jaane Kya Dikh Jaye) You haven't seen it all. |
Department of Tourism, Goverment of Rajasthan |
FINALIST |
|
19 |
McCann Worldgroup India |
Bill & Melinda Gates Foundation |
When Family Planning had a Better Plan |
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) |
FINALIST |
|
20 |
McCann Worldgroup India |
Dettol |
JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE |
Reckitt Benckiser India |
FINALIST |
|
21 |
Cheil India |
adidas |
#FanTheFire |
adidas India Marketing Pvt. Ltd. |
FINALIST |
|
22 |
McCann Worldgroup India |
Aashirvaad |
Moving the Bengali from articulation to action |
ITC Foods Ltd. |
FINALIST |
|
23 |
Ogilvy & Mather Group, India |
Chupa Chups |
Chupa Chups - Take Fun Seriously |
Perfetti Van Melle India Pvt. Ltd. |
FINALIST |
|
24. BEST ONGOING CAMPAIGN |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
Hindustan Unilever Limited |
Surf Excel |
Giving The Fight Against Dirt A Karmic Perspective |
Hindustan Unilever Limited |
GOLD |
|
2 |
Ogilvy & Mather Group, India |
Brooke Bond Red Label |
Swad Apnepan Ka (Taste of Togetherness) |
Hindustan Unilever Limited |
SILVER |
|
3 |
Ogilvy & Mather Group, India |
The Akanksha Foundation |
The Joy Exchange |
The Akanksha Foundation |
SILVER |
|
4 |
Ogilvy & Mather Group, India |
Bournvita |
Tayyari Jeet Ki |
Mondelez India Foods Ltd. |
SILVER |
|
5 |
Ogilvy & Mather Group, India |
Madhya Pradesh State Tourism Development Corporation |
HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS. |
Madhya Pradesh State Tourism Development Corporation Limited |
BRONZE |
|
25. NEW PRODUCT OR SERVICE |
|||||
|
Sr. No. |
Name of Agency |
Brand Name |
Campaign Title |
Client Name |
AWARD |
|
1 |
TBWA \ India |
Airbnb India Private Limited |
Getting Indians to #LiveThere |
Airbnb India Private Limited |
BRONZE |
|
2 |
The 120 Media Collective |
TATA Motors, TAMO Racemo |
A car that took the internet for a ride! |
Tata Motors Limited |
FINALIST |
|
3 |
Ogilvy & Mather Group, India |
MTR |
India ka Breakfast |
MTR Foods Pvt. Ltd. |
FINALIST |
|
4 |
Cheil India |
Samsung India |
Samsung Pay: The Revolutionary Way to Pay |
Samsung India Electronics Pvt. Ltd. |
FINALIST |
|
5 |
DDB Mudra Group |
Ujjivan |
BANKING THE UNBANKED |
Ujjivan Small Finance Bank |
FINALIST |
|
GRAND EFFIE |
|||||
|
SERVICES - MEDIA & ENTERTAINMENT |
|||||
|
1 |
Ogilvy & Mather Group, India |
Star Plus |
Nayi Soch |
Star India Pvt. Ltd. |
|
