CP Plus recently launched an outdoor campaign on JCDecaux Street Furniture Delhi to promote its latest range of intelligent security systems. This comes just after its hugely successful “upar wala sab dekh raha hai” campaign that was exclusively advertised on JCDecaux Street Furniture in Delhi last year.
CP Plus has roped in Salman Khan as its brand ambassador to help the campaign intercept and reach out to the masses. Leveraging the strategically located JCDecaux Citylights in Delhi, the communication receives an exceptional visibility throughout the city. The brand is also reiterating their communication on the JCDecaux Street Furniture spread across the length and breadth of the city with its signature color – Red, which highlights the messaging.
Commenting on the campaign, Yogesh B Dutta, COO, CP Plus, said, “JCDecaux has always been an integral part of our outdoor campaign given its frequency, recall and prominence at strategic locations across Delhi NCR. The seamless integration of our communications with the outdoor media points of JCDecaux helps us in improving the brand recall as well as our message.”
“We are extremely happy and proud that CP Plus has placed its complete trust on JCDecaux Media for their third campaign in a row in Delhi. The unmatched reach and frequency has been a great motivation for the brand to advertise exclusively on JCDecaux Street Furniture once again. Such exclusive partnerships aids in clutter free communication and increased visibility throughout the city,” added, Olivier Heroguelle, MD JCDecaux India.