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Colors Infinity launches consumer engagement initiative ‘CI Odyssey’

The channel introduces a contest for its viewers to fulfil their travel aspirations, starting January 2018

Colors Infinity launched a one of a kind initiative ‘CI Odyssey’ that gives its viewers an opportunity to travel to a destination of their choice, anywhere in the world.

The channel is all set to empower the consumers by offering a bouquet of infinite luxuries and tremendous experiences for one winner along with their companion, through an exclusive contest starting in the first week of January 2018.

Sabrina D’souza

Sabrina D’souza, Head of Marketing, English Entertainment, Viacom18, said, “Our efforts are always targeted towards developing campaigns that are innovative, engaging and relevant for our consumers. We are focused on strengthening the relationship with our viewers, and CI Odyssey is another step in that direction. Our viewers seek exclusivity, luxury, and comfort in their lifestyle choices, and through this initiative we wish to provide them theopportunity to live these aspirations.”

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