Vertoz, a programmatic ad-tech and digital media company, has announced the launch of two new business verticals â ZKraft and PubNX. In addition, it also announced the incorporation of artificial intelligence (AI) and machine learning (ML) to its proprietary programmatic advertising platform, Ingenious Plex.
With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding augmented reality (AR) and virtual reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.
PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions that will help publishers boost their revenues.
Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like AI and ML to enhance the performance of its programmatic platform.
Ashish Shah, Founder and CEO, Vertoz, said, âWe have always strived to better our technology offerings to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.â
âIt is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space,â he added.
The total advertising expenditure in India stood at Rs 60,000 crore with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27 billion in 2018, based on a growth rate of 91.4%.
Coupled with the phenomenal Y-o-Y growth of around 82% and its customer-centric approach, Vertoz has launched the new verticals to become an active partner in one of the fastest growing industries in India.