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Spikes Asia 2018: Indian agencies secure 60 shortlists on Day 1

Watconsult leads the Indian tally with eight shortlists followed closely by McCann with seven shortlists across 13 categories

Indian agencies have secured 60 shortlists for Spikes Asia 2018 across Brand Experience & Activation, Design, Digital, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Radio & Audio categories.

Watconsult Mumbai led the Indian tally with eight shortlists followed closely by McCann India with seven shortlists. Grey India and TBWA\India secured six shortlists each. Early Man Films and Taproot Dentsu secured five and four shortlists respectively.

Agency wise tally:

Agency

Shortlists

Watconsult Mumbai

8

McCann India Mumbai

7

Grey India

6

TBWA\India

6

Early Man Films

5

Taproot Dentsu

4

Leo Burnett India

3

20:20 MSL

3

BBDO India

2

Cheil India

2

DDB Mudra

2

Dentsu Webchutney

2

FCB India

2

Mindshare Mumbai

2

BBH India

1

Black Swan Life Communications

1

Famous Innovations

1

Lodestar UM

1

Mediacom

1

Ogilvy Gurgaon

1

 

Indian shortlists

Title

Brand

Product

Entrant Company

Subcategory

Brand Experience and Activation

Noon Assembly

Kwality Ltd.

Kwality Milk

McCann India Mumbai

Healthcare

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCBUlka Gurgaon

Low Budget / High Impact Campaign

Design

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Publications & Brand Collateral

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Promotional Item Design

Sehat Ka Batua - The Health Purse

Mahindra Rise

Csr

Grey India Mumbai

Promotional Item Design

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Books

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Innovation & Solution

Digital

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Not-for-profit / Charity / Government

Choose For Change

P&G

Shiksha

Leo Burnett India Mumbai

Social video

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Social Purpose

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Influencer / Talent

Vicks-Touch Of Care

P&G

Vicks

20:20 MSL Mumbai

Influencer / Talent

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Branded games

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Integrated Multi-Platform Campaign (Online & Offline)

Direct

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Healthcare

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra Mumbai

Corporate Social Responsibility (CSR) / Corporate Image

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCBUlka Gurgaon

Corporate Social Responsibility (CSR) / Corporate Image

Sit Improper

P&G

Whisper Ultra Soft

Leo Burnett India Mumbai

Co-creation & User Generated Content

Film

Father-Son

Coca Cola

Share A Coke

McCann India Mumbai

Food & Drink

Black Slam

Raymond

All-Black Fabric Collection

Grey India Mumbai

Retail

Intensity

Dainik Jagran

Jagran Film Festival

McCann India Mumbai

Media / Entertainment

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films Mumbai

Not-for-profit / Charity

Film Craft

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films Mumbai

Direction

Black Slam

Raymond

All-Black Fabric Collection

Grey India Mumbai

Script

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films Mumbai

Production Design / Art Direction

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films Mumbai

Cinematography

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films Mumbai

Use of Licensed or Adapted Music

Start Something Epic

Tinder Llc

Tinder App

BBH India Delhi

Use of Licensed or Adapted Music

Media

Gillette Bachelor Of Shaving

P&G India

Gillette

Mediacom Mumbai

Other FMCG

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Not-for-profit / Charity / Government

Sehat Ka Batua - The Health Purse

Mahindra Rise

Csr

Grey India Mumbai

Use of Ambient Media: Small Scale

Activating Infection Alert System In Rural India

Hindustan Unilever Limited

Lifebuoy

Mindshare Mumbai

Use of Data Driven Insight

Samsung-Ndtv Camera Partnership

Samsung India Private Limited

Samsung Smartphone Cameras

Lodestar Um Mumbai

Use of Brand or Product Integration into a Programme or Platform

Mobile

Activating Infection Alert System In Rural India

Hindustan Unilever Limited

Lifebuoy

Mindshare Mumbai

Data / Insight

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide Gurgaon

Innovative Use of Technology

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide Gurgaon

Mobile Apps

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Social for Mobile

Outdoor

Cinderella

Storytel

Storytel Audiobooks

McCann India Mumbai

Media & Entertainment

Snow White

Storytel

Storytel Audiobooks

McCann India Mumbai

Media & Entertainment

Alice

Storytel

Storytel Audiobooks

McCann India Mumbai

Media & Entertainment

Sehat Ka Batua - The Health Purse

Mahindra Rise

Csr

Grey India Mumbai

Small Scale Special Solutions

Print & Outdoor Craft

Kanyakumari

Amar Tea Pvt. Ltd.

Society Tea

Black Swan Life Communications Mumbai

Photography

Print & Publishing

Injured Farrari

Panasonic Security System

Bajaj Allianz Car Insurance

Taproot Dentsu Mumbai

Customer Services

Injured Peugeot

Panasonic Security System

Bajaj Allianz Car Insurance

Taproot Dentsu Mumbai

Customer Services

Injured Jagaur

Panasonic Security System

Bajaj Allianz Car Insurance

Taproot Dentsu Mumbai

Customer Services

Injured Lamborghini

Panasonic Security System

Bajaj Allianz Car Insurance

Taproot Dentsu Mumbai

Customer Services

Don't Eat The News

Religare Health Insurance

Religare Health Insurance

Famous Innovations Mumbai

Innovative Use of Print

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India Mumbai

Original Print & Publishing

Radio & Audio

Funky Town

Cigna Ttk

Health Insurance

McCann India Mumbai

Customer Services

None For The Road

Volvo Car India

Don't Drink And Drive

Grey India Mumbai

Script

Pr

Comparison Adds Pressure #Releasethepressure

Mirinda

Mirinda

BBDO India Gurgaon

Food & Drink

Flipkart #Penguindads

Flipkart Internet Pvt. Ltd.

E-Commerce Site

Dentsu Webchutney Bangalore

Retail

Where's The Dna?

Gordon Thomas Honeywell

Government Affairs Consulting

Ogilvy India Gurgaon

Not-for-profit / Charity / Government

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra Mumbai

Business Citizenship / Corporate Responsibility & Environmental

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCBUlka Gurgaon

Use of Events & Stunts

Sit Improper

P&G

Whisper Ultra Soft

Leo Burnett India Mumbai

Launch-Relaunch

Vicks-Touch Of Care

P&G

Vicks

20:20 Msl Mumbai

Brand Voice & Strategic Storytelling

Flipkart #Penguindads

Flipkart Internet Pvt. Ltd.

E-Commerce Site

Dentsu Webchutney Bangalore

Brand Voice & Strategic Storytelling

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult Mumbai

Use of Digital in a PR campaign

Vicks-Touch Of Care

P&G

Vicks

20:20 MSL Mumbai

Integrated Campaign led by PR

Comparison Adds Pressure #Releasethepressure

Mirinda

Mirinda

BBDO India Gurgaon

Integrated Campaign led by PR

 

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