Madison Digital has been appointed as the digital agency-on-record for the tea brand, Marvel Tea, in Delhi. The agency won the business in a multi-agency pitch and will handle the entire digital mandate, including search and social media.
Nitin Jain, Director (Operations), Marvel Group, said, “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space.”
Vishal Chinchankar, Chief Digital Officer, Madison Media, said, “Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that it has chosen us to be the digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years."
Madison Media Digital handles digital mandates for a wide spectrum of clients, including Indiabulls, Tata Chemicals, Godrej Properties, Asian Paints, Pidilite among others.
Marvel Tea is part of Marvel Group which was established in 1994 by R.C Jain.