IAA launches new website, iaaglobal.org

The International Advertising Association (IAA) has announced the launch of its new website, iaaglobal.org. The new website is expected to provide comprehensive information on everything that happens in IAA globally and also in the field of marketing communication around the world. This will further add testimony to the IAA’s new positioning as the ‘global compass for marketing communications’.

The IAA has partnered with Flipboard, which will aggregate global news stories, including IAA news and make it available on the website.

“We are ecstatic about the launch of the new IAA website,” said Felix Tataru, Chairman and World President, IAA. “The website will offer exciting, detailed and complete news stories and visitors to the site will have a very informative experience. The new IAA website has a highly responsive user design presenting information in a manner that is appealing and speaks volumes of its expertise in global marketing communications,” he added.

“In today’s world where there are many different sources of information, convergence will lead the way in refined collection, curation and distribution of relevant information,” said Srinivasan K. Swamy, President, Elect, IAA. “The new IAA website will be a one-stop destination for all this. Its leadership page will carry thought-provoking articles, white papers and pieces of significant research,” he added.

Dagmara Szulce, Managing Director, IAA, said, “I am extremely proud of the progress the IAA has made with the launch of a new website. The team has worked hard to redefine and tune the website — sharing in-depth information about the new focus of the IAA and the role it plays in global marketing communications.”

“The new IAA website is not only a reflection of our new positioning but also establishes us as the global focal point with the requisite expertise and authority within the marketing communications ecosystem,” she said.

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