Digital marketing company FrogIdeas has won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will strategize, create and execute the digital marketing strategy and content marketing across all the digital platforms. The agency will play a key role in strengthening consumer outreach, engage with end consumers and reach out to prospective partners for strategic alignments.
FrogIdeas has been driving one of Bosch’s most ambitious campaign, The Polar Odyssey. It is an expedition through the Americas showcasing the reliability and prowess of Bosch’s bike engines and safety components. FrogIdeas has developed a microsite to amplify the campaign’s reach and developed the creative strategy through which the riding community, major motorcycle manufacturers and bike enthusiasts in the country can engage with the brand.
Jatin Modi, Founder and CEO, FrogIdeas, said, “It’s an honour to serve as a digital marketing partner to Bosch India. Our first campaign is already underway that showcases Bosch’s expertise in engine management and safety components. We are determined to carve out a niche through this campaign.”
Somtirtha Das, Brand Manager, Bosch India, said, “Social Media can provide a conversational extension to a Bosch’s nurturing programmes. Social media gives us the opportunity to humanise our communications and make our companies more approachable. With the same motive, we partnered with FrogIdeas to help amplify our digital footprint and explore various ways to deliver our message to the right audience.”