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Panasonic awards creative duties to Makani Creatives for TV division

The agency will handle all ATL and BTL communication. The ad campaign for Panasonic’s OLED TV with Ranbir Kapoor is being featured on all platforms, including TV, print, digital, in-shop and outdoor

Panasonic has appointed Makani Creatives to handle the creative duties for its TV division. The agency bagged the account amid a multi-agency pitch to handle all ATL and BTL communication for the brand.

The brand has already running a campaign featuring Ranbir Kapoor to promote its OLED TV.

Speaking about the association, Sarthak Seth, Chief Marketing Officer, Panasonic India says, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign, we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

Sameer Makani, Managing Director, Makani Creatives, said, “With major TV brands providing cutting-edge technology, Panasonic goes a step further with its entry into OLED TVs. The technology offered translates into unbeatable features and benefits. We are proud to partner with Panasonic as it continues to set new benchmarks of excellence in the Indian markets. We're excited with this opportunity of taking the brand to a new creative high.”

The ad campaign for Panasonic’s OLED TV is being featured on all platforms, including TV, print, digital, in-shop and outdoor media. The TVC features actor Ranbir Kapoor talking about the features of the TV designed to create for the end consumer, an experience beyond technology, marking Panasonic’s entry into the OLED segment. In the ad, Kapoor is seen experiencing the advanced features of the OLED TV, as he speaks about the TV’s cutting-edge technology.

The Campaign:

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