My FM has launched Hasvanu Naam Sairam, a new sparkler in the Gujarat market. Sairam Dave is a renowned folk humour artist from Kathiyawaad having a huge fan base across Gujarat.
Dave will narrate jokes in his quintessential style about his observations of Gujaratis and their typical behaviour. His jokes will add an extra touch of hilariousness and fun to the channel’s programmes.
The comedy sparkler would comprise Gujaratis tryst with English language, Gujarati stereotypes, their lingo of talking, Gujaratis notions while they travel and many such intrinsic content would be a part of the comedy programme.
Rahul Namjoshi, Business Head, My FM, said, “This sparkler is another attempt from our side to provide highly localised content in the Gujarat market. We are a customer-centric organisation and owing to our ear-to-ground approach, we came to know the listeners are looking forward to a unique Gujarati humour property. Sairam is popular, I am sure our listeners will love this property as much as we enjoyed making it.”
Speaking on this property, Vinay Manek Singh, Programming Head, My FM, said, “Rajkot's favourite radio station Chauranu point trann (94.3) My FM is proud to gift its listeners a unique humour feature. Sairam will be narrating jokes in his inimitable style featuring his observations around behavioural quirks of Gujaratis. With him on board, we are sure this property will win hearts hands down.”