Mobiistar, an international smartphone brand, appointed Hardeep Singh Johar as the Vice-President for Sales, North and East.
With the brand venturing into the offline space, Johar's role will involve focusing on strategic business expansion, customer and distributor relationship management, achieving business targets, executing company promotional schemes and activities.
His current role also involves driving business through effectively managing retail and distribution networks for the brand. He is an ideal formulator of strategies for the region with respect to ATL and BTL initiatives.
Carl Ngo, CEO and Co-founder, Mobiistar India and Global, said, âWe are excited to have Hardeep on board. With his vast experience and hardworking nature, we are curious to witness the heights to which he will take Mobiistar. With our offline expansion and strong focus on the North and East, we required a person like him. Hardeep always attempts to bring new techniques to the table to increase retail visibility and we have full faith that our northern and eastern markets will deeply benefit from his insights.â
âMobiistar is expanding at a very fast rate from launching in the country in May to going offline within a short span of time. I am very happy to be a part of this journey and bring my experience of the consumer durable segment to add greater value to Mobiistarâs endeavour in India. The smartphone market in India is one of the most dynamic in the world, north leading that number. I am excited to take on the challenge of taking a new entrant like Mobiistar and firmly establishing it among the top five smartphone brands in the affordable segment," said Johar.
Johar brings with him an experience of 20 years from the telecom and consumer durables industry. He has worked on revenue strategic planning and execution. Prior to this, he has worked with brands like Gionee, Tata Teleservices, Bharti Airtel Ltd, Aircel, Philips, Godrej, and Titan.