Minimalist appoints Rohan Saraf as Head of Interaction Design, Amit Rajapurkar will lead User Interface

In order to strengthen its focus on the Interaction Design business unit, The Minimalist, a full services design and digital company, has appointed Rohan Saraf as the Head of Interaction Design and Amit Rajapurkar as the Lead of User Interface.

The company is also looking to expand its presence globally and become an organisation recognised for its domain-specific expertise and thought-leadership.

Saraf will overlook the Interaction Design business unit and will also lead User Experience projects within the Strategic Business Unit. Saraf has worked on User Experience assignments for clients like HDFC Bank, Future Group, Standard Bank (South Africa), and Sunlife Insurance, Philippines.

Rajapurkar will lead the operations and design for UI. In his previous roles, he designed UI for companies like Axis Bank, Maruti, Hungama, IRCTC and Microsoft. Prior to joining The Minimalist, he was associated with Fractal Ink.

Sahil Vaidya

Sahil Vaidya, Co-Founder, The Minimalist, said, “We are excited and welcome both Rohan and Amit to The Minimalist. With an increasing level of digitalisation and product focus in the Indian business ecosystem, there is an immediate need for high quality and experienced product design services. Both Rohan and Amit bring very rich sector specific experience and this will definitely amplify our ability of delivering intelligent products that provide seamless and unique experiences. Most importantly, Rohan and Amit share our vision of delivering sterling quality digital products and experiences. In a bid to become the most sought-after player in this space and with the addition of Rohan and Amit, we are sure we are on the right path.”

Saraf said, "I am excited on my new role and to be a part of a team that is diverse and dynamic. The company has a unique energy and the environment is conducive for design thinking to grow on a larger level. We are focused on strengthening our foothold for Interaction Design services and will continue to invest our energies here. I am excited on this new journey and look forward to solving problems strategically with simple design solutions.”

Rajapurkar said, "The Minimalist is a young organisation overflowing with creativity and fresh ideas. The culture is encouraging and allows one to be vocal about their thoughts and ideas which makes it easy for teams to work with a central objective, thus achieving stellar success. The UI/UX domain has been growing rapidly with brands learning the importance of product usability. I look forward to delving deeper into this market, contributing towards the growth of the organisation and working towards achieving our larger goals.”

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