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Howl bags digital marketing mandate for High Street Phoenix and Palladium

The agency will build and execute strategic communication across all social media platforms and other digital assets that belong to the property. It will also lead content marketing strategy for the mall

Howl, the e-comm and digital agency, has won the digital marketing mandate for High Street Phoenix and Palladium mall.

The mandate was won following a multi-agency pitch held in the first quarter of this year. As a part of this mandate, the agency will be responsible for building and executing strategic communication across all social media platforms and other digital assets that belongs to the property. The agency will also lead the content marketing strategy for the mall.

Rajendra Kalkar, President (West), said, “High Street Phoenix and Palladium, in a short span of time, have become iconic landmarks not only for those residing in Mumbai but also for many around the country. This luxury destination has a brilliant mix of retail and lifestyle, which attracts a huge amount of footfall. As a brand, customer delight and experience is very close to us. We were looking for a creative partner that shares the same passion and enthusiasm as we do and are delighted to partner with Howl. The team impressed us with their strategy and strong understanding of the category. We see them as the right partner for our growth.”

Tufayl Merchant, Co-Founder and Business Head, Howl, said, “High Street Phoenix and Palladium is an interesting mandate to work on in this sector. Over the past year since our inception, we have been focused on creating and executing outstanding digital ideas that deliver not only brand growth but business growth with a focus over three years. Our large strategic thinking is what differentiates us from other agencies. Malls have become experience centres for the consumers. The opportunity lies in creating small unique micro-IPs and showcasing it real-time to subscribers on a continuous basis to build more engagement and conversations around the property."

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