Making school cool and adding some magic to the entire school experience is entertainment franchiseNickelodeon’s high-decibel school contact programme. Live now across 20 cities in the country, Nickelodeon Magic Masti and Sonic School is Cool are set to engage with kids across 1,000 schools from Chennai to Chandigarh.
Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon has always created priceless experience for kids by curating interactions that are engaging and entertaining. Our robust school contact programme is a great platform that allows us as well as our partner brands to connect with kids and establish an imminent place as a best friend and guide in every child’s daily life.”
Presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Maha Mazelo in association with New Richfeast Cookie Cake and Apis Fruitilicious Jam, “Nickelodeon Magic Masti” will bring alive the magic of Rudra into the classrooms with some fun games that encourage kids to focus and believe. The six-week high-decibel school engagement will see the India’s only Prince of Magic Rudra enchant kidsin schools across eight cities–Mumbai, Delhi, Pune, Nagpur, Chennai, Ahmedabad, Bengaluru and Hyderabad.
The franchises school contact programme will take wings with Sonic’s “School is Cool” presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Bigger Kachha Mango bite in association with New Richfeast Cookie Cake and Apis Fruitlicious Jam.
The amazing initiative will see the charming Sonic super kid Shiva make school time cool by engaging kids through various interactivities that truly bring out the cool quotient in school straight into their classrooms. The six-week school activity of Sonic will travel to school across a dozen cities covering Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Chandigarh, Amritsar, Ludhiana, Jaipur and Kolkata.
Media contact:
Deepti Nair
Deepti.Nair@viacom18.com
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