Tamil media house Dinamalar has adopted an interactive platform (web, android and iOS), a next generation e-paper called iPaper. The name iPaper is derived because it is innovative, interactive and more informative with multi-sensory tools.
As audiences have matured, the iPaper attempts at engaging more with readers through social media with actions â like, dislike, comment on the content published. This iPaper also brings the whole editorial and advertising content to life with videos, audios, call-to-action items like C2C (click-to-call), C2M (click-to-email), C2B (click-to-book), coupons, and also comes with the built in features like sudoku, crossword and quizzes.
Dinamalar has launched its iPaper catering to the new-age readers and traditional readers alike. Dinamalar had also gone live with their new secured mobile journalism technology called SmartJO. They have replaced all their cameras in the video division and majority of their photojournalists use smartphones. This is highly secured content transfer directly to the newsroom with location mapping of the reporters and journalist. Journalists and photojournalists can file their story using their smartphone without any dependencies on external devices for file transfer.
This technology can also scale up with the emerging technologies like augmented reality (AR) virtual reality (VR) and mixed reality (MR). The future of these apps will undoubtedly see growth in this area.
L Adimoolam, Director, Dinamalar, said, âWe are in information economy and attention economy. To keep the readers engaged, we need to constantly innovate our delivery mechanism, one such innovation we have released is this iPaper. We produce lots of news videos and we can engage the readers by providing editorial videos along with the editorial content. Since this iPaper has ability for call to action feature, there is a possibility of leading our video advertisers to their customers with additional benefits like discount coupons. As per the recent study ads that offer extra benefits is going well with the consumers.â
These technologies have been powered by Curveball Technology, a start-up focusing on content generation and delivery space for the publishing houses, education and corporates.