BBDO India has appointed Edward Gunn as Head of Planning, Mumbai â a position that will see him working closely with CMOs, brand managers, HR and corporate communication chiefs of the agencyâs leading multinational and national accounts. The clientele include P&G, Visa, Mars, Idea Cellular, Crompton, Racold, Glenmark and Vakrangee. Gunn joins BBDO India from DDB Mudra and Colenso BBDO.
Gunn is a psychology major. He started out at an independent agency in New Zealand and then worked for many years in the strategic creative agency (Colenso BBDO), after which he ran his own creative agency for a couple of years.
As a planner, he has worked for global powerhouses like Samsung, Fonterra, Volkswagen, Gulf, Johnson and Johnson, Pedigree, Mars and Anchor, as well as smaller charities. He has won an armful of awards, including Cannes Lions, Effies and APG global strategy awards. Gunn moved from New Zealand to India in 2017 in order to create strategies and help build creative work.
Gunn said, âBBDO India becomes a natural fit for this. Their notion of creating âActs Not Adsâ is perfectly aligned to my own. Itâs the exact reason that I decided to move to India and I firmly believe that there is no place on earth that lives and breathes those ideals more than BBDO India. Theyâve had a huge amount of success transmitting these values throughout India and the world, and I canât wait to be at the epicentre of it, all with the great Josy, and the wider team. The modern Indian consumer isnât without a conscience, they know how to vote with their wallets and want to do what they can to make India progress. Brands should have a role within this, and thatâs what I want to implement in the most effective and creative way possible.â
Josy Paul, Chairman, BBDO India, added, âEd represents the wanderer in all of us. His search for cultural truths led him to us and us to him. Thatâs the joy of serendipity. His âfresh eyesâ will help us open our mind about the world we live in. We are excited to have his âinternational Indianâ heart add value to our deeply local observations. Some may call it diversity, we see it as our third eye.â