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Cannes Lions 2019

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185 case studies shortlisted for Emvies 2018

The case studies will be presented between September 24 and 28

A total of 185 case studies have been shortlisted for the final presentations in Emvies 2018. These case studies will come up for presentation between September 24 and 28, 2018.

Last year, Emvies registered 173 shortlists.

This year’s shortlists were announced in 40 different categories, including Media Strategy, Integrated Campaign, Media Innovation, Media Research/ Analytics, Use of Influencer Marketing for a brand, Young Emvie of the Year and Ongoing Media Campaign.

The detailed shortlists are as below:

A03 : Best Media Strategy - Services
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 HSBC The Boarding Call
3 Bharti Airtel An app as big as a popular tv channel
E01a : Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene
Sr. No. Brand Name Caption Title
1 Hamam Fighting for Women's Safety with a Bar of Soap !
2 Whisper India Whisper #WingsToFly
3 Lifebuoy Infection Alert System
C07e : Best Media Innovation - Digital - Video
Sr. No. Brand Name Caption Title
1 Google Maps Dynamic YouTube Ads: How Google Maps helped consumers 'Weather' the Monsoons
2 Heinz Tomato Ketchup The Taste That Grabs You
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
5 Fevicol Everything sticks
6 Horlicks Distributing an antidote online
A02 : Best Media Strategy - Consumer Durables
Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 Nokia Kkyunki Yeh Rishton Ki Diwali Hai !
C01 : Best Media Innovation - Television
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
2 Swiggy Swiggy Speedometer
3 Google Maps India's First live TV traffic update segment: Google Maps
4 Vaseline Pause-Rewind-Play
5 Samsung Samsung NDTV Camera Partnership
6 Star Plus The Real "Fake News"
G : EMVIE for Good
Sr. No. Brand Name Caption Title
1 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
2 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
3 Harpic No Toilet No Wedding
4 Vodafone India Pvt. Ltd. How Vodafone brought down the cases of lost children at Sabarimala
5 Lifebuoy Activating Infection Alert System in rural India
6 Savlon 1.7 Million Happy Hands!
7 Cadbury Bournvita BVTA Exam
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Google - RailTel Bringing the Internet alive for every Indian
D03 : Best Media Research/Analytics - Best use of Analytics/Data Technology
Sr. No. Brand Name Caption Title
1 Lifebuoy Activating Infection Alert System in Rural India
2 Aashirvaad Atta Taking Fake News Head On... ORM Powered by Human Intervention
3 Ayush and Vaseline VOISE : Decoding Consumer Video Opinions through the "True Feel Score"
4 Google Maps Converting millions of consumer usage data points into actionable media
5 Vaseline Purple : The Non-Human Data Scientist
6 Agency Research Retail Store Estimator - Transforming Shopping Potential into Reality
7 Goodknight Activ+ Predicting Malaria & Dengue Outbreak through Data Intelligence
C04 : Best Media Innovation - Ambient Media
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Good in Goodbyes
2 TATA Salt Har Pal Ujjwal
3 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
4 Star Sports ISL 4 COCOBALL
E01b : Best Integrated Campaign - Consumer Products - Beverages and drinks
Sr. No. Brand Name Caption Title
1 Mirinda Awakening the parents towards compassion not comparison
2 Horlicks #NOFEAR during Exam Time this year
A04 : Best Media Strategy - Media
Sr. No. Brand Name Caption Title
1 Republic TV Republic Launch
C07a : Best Media Innovation - Digital - Search
Sr. No. Brand Name Caption Title
1 Maggi Search OK Google, let's Vote for Meri Maggi!
2 Kissan Kissan Tiffin Time Table
3 Hero MotoCorp How we bought Competitive Keywords in 10X lower cost
4 Big Bazaar Smart Search
C02a : Best Media Innovation - Print - Dailies
Sr. No. Brand Name Caption Title
1 Dettol Amaar Maa Amaar Durga
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever
3 Harpic No Toilet No Wedding
4 Knorr Confused Bhookh - A single ad satiated 1 lac hunger pangs
C13 : Best Media Innovation - Sponsorships
Sr. No. Brand Name Caption Title
1 Dettol and Harpic Swachhta Ki Pehel
2 Axis Bank Cheque ko checkmate
3 Amul How Amul leveraged Sponsorships to achieve sales goals using sound business acumen
4 Vodafone India Pvt. Ltd. The Truth about Youth
5 Mahindra Bolero Pik Up Establishing The Leader's Untold Story
6 Savlon Rasoi Ki Jung, Saaf Haathon Ke Sung!
7 Whisper India Whisper #SitImproper
8 Vodafone India Pvt. Ltd. Bigger & better - with money can't buy experience
9 Tata Hexa The story of how Hexa conquered the City of Joy'
10 Surf Excel Surf Excel - Learning from Failure
A01a : Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
Sr. No. Brand Name Caption Title
1 Engage Small is the new BIG!
2 Lifebuoy Infection Alert System
3 Dettol and Harpic Swachhta ki Pehel
4 Savlon It's time TGs became Human being!
C09 : Best Media Innovation - Best Use of Influencer Marketing for a brand
Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Zydus Wellness Converting Barriers into Brand Warriors
3 Bharti Airtel Airtel connected live
4 HDFC Standard Life Insurance Company Ltd. Is youth of today "Reckless" or "Responsible"?
5 Project Nanhi Kali #PowerlessQueen
6 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
7 Center Shock #RemainUnshocked
8 Nokia When The Status Says "Can't Talk, Whatsapp Only"
E04 : Best Integrated Campaign - Media
Sr. No. Brand Name Caption Title
1 Republic TV Republic launch
2 Star Sports ISL 4: One Country 6 Different Footballing Nations
C06 : Best Media Innovation - Radio
Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible
2 Google Maps Google Maps: '5 minutes ko 5 minutes banatey hain'
3 Quaker Oats Plus Milk Shouting about two & two together
4 KINDER JOY Kinder Joy Just Kidding - Ab Bachche Banenge RJ
5 Nokia 2 Battery Abhi Baaki Hai Mere Dost
C07f : Best Media Innovation - Digital - Multiple Platform
Sr. No. Brand Name Caption Title
1 Horlicks Delivering an antidote online
2 Aquaguard We helped India drink healthy water - Pincode by Pincode!
3 Kissan Kissan Tiffin Time Table
4 Vodafone India Pvt. Ltd. Good in Goodbyes
5 HIT FIK Excuses do not save life, Platelet donation does!
C08 : Best Media Innovation - Best Use of Emerging Technology for a Media Solution
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Vodafone helps reunite lost children with their parents using technology
2 Lifebuoy Activating Infection Alert System in rural India
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Pepsi The New Age Wingman in Gujrat - Pepsi
5 SonyLIV SonyLIV, India's first trackable moving Billboards
6 Star Plus Air Ink Hoarding
7 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
8 Google Maps How Google Maps helped consumers "Weather" the Monsoons
9 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience
     
D02 : Best Media Research/Analytics - Bese Media Research using existing data
Sr. No. Brand Name Caption Title
1 Hindustan Unilever Limited BEEP an INR 7750 Cr. Solution
2 Mahindra & Mahindra The R.P.I. Route to Rural ROI
3 Policybazaar.com The power to predict who will click!
A01c : Best Media Strategy - Consumer Products - Confectionary and food
Sr. No. Brand Name Caption Title
1 Kissan Kissan Tiffin Time Table
2 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
3 Too Yumm Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India!
4 Zydus Wellness Breaking Barriers, Making India Sugar Free
C07d : Best Media Innovation - Digital - Display
Sr. No. Brand Name Caption Title
1 Aquaguard We helped India drink healthy water - Pincode by Pincode!
2 HIT FIK Excuses Do Not save life, Platelet Does
3 Mercedes Benz The day we sent 70 million people to the Auto Expo
4 Google Search Mass customization through Dynamic Creative deployment
E01d : Best Integrated Campaign - Consumer Products - Others
Sr. No. Brand Name Caption Title
1 Dettol Siti Shield Making the Invisible Visible
N : Young Emvie of the Year
Sr. No. Name of the Person Brand Name - Caption Title
1 Ayush Doshi Vodafone India Pvt. Ltd. - The Craftsman of Unforgettable Experiences
2 Dhara Shah Vodafone India Pvt. Ltd. - Consumer Engagement Planner
3 Smith Bhatt Aquaguard - Consumer Journey Architect
4 Namita Kulkarni Lux, Lifebuoy, Hamam - Alice In Wonderland
5 Avani Parekh Vodafone India Pvt. Ltd. - Winning at the game called Media planning
6 Mayank Dedhia Vodafone India Pvt. Ltd. - Great to Good - The Bahubali way
C12 : Best Media Innovation - Branded Content
Sr. No. Brand Name Caption Title
1 Samsung Samsung NDTV Camera Partnership
2 Vodafone India Pvt. Ltd. The Gift of Stories
3 Bosch Relationship Advice from Washing Machine
4 HDFC Life Is youth of today "Reckless" or "Responsible"?
5 Harpic No Toilet No Wedding
6 Asian Paints Corporate Where The Heart Is!
7 Nicotex I Can You Can
8 Tata Tea Alarm Bajne Se Pehle - Jaago Re!
9 Kissan Kissan Tiffin Time Table
10 Nokia Is Diwali Phone Kyo No Ki-Ya
11 Dettol Amaar Maa Amaar Durga
12 Tata Hexa The story of how Hexa conquered the City of Joy'
13 Mountain Dew Conquering the Mountain Within
     
B : Best Digital Strategy
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Future is exciting. Ready?
2 Google Maps How Google Maps predicted best route forward in unpredictable conditions
3 Aquaguard We helped India drink healthy water – Pincode by Pincode!
4 Vodafone India Pvt. Ltd. Decoding Generic Search Behavior to drive personalisation at scale
E01c : Best Integrated Campaign - Consumer Products - Confectionary and food
Sr. No. Brand Name Caption Title
1 Aashirvaad Atta Taking Fake News Head on - Channelizing into Brand Growth
2 Amul HOW AMUL ENERGIZED INDIA WITH THE WORLD'S ORIGINAL ENERGY FOOD - MILK
3 Zydus Wellness Breaking Barriers, Making India Sugar Free
A01d : Best Media Strategy - Consumer Products - Others
Sr. No. Brand Name Caption Title
1 Nicotex I Can You Can
2 Godrej Ezee Caring is Ezee-How Godrej Ezee has helped to save thousands of lives, one hug at a time!
3 Surf Excel Surf Excel - Learning from Failure
C05 : Best Media Innovation - Cinema
Sr. No. Brand Name Caption Title
1 Saint-Gobain Gyproc India Ltd. Cinema Fusion Gyproc
2 CP Plus CP Plus Ka Swag
3 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India
C03 : Best Media Innovation - Out of Home
Sr. No. Brand Name Caption Title
1 Google Maps How static analogous billboards came alive with Google Maps!
2 Hamam Hamam - Go safe outside
E03 : Best Integrated Campaign - Services
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Wherever you go, our network of pugs will follow
2 Google Maps Google Maps #LookBeforeYouLeave
3 Vodafone India Pvt. Ltd. Good In Goodbyes
4 Paytm QR Code put on steroids in the payments ecosystem
C02b : Best Media Innovation - Print - Magazines
Sr. No. Brand Name Caption Title
1 Mahindra KUV 100 Nxt Bringing Alive The KUV Experience
C11 : Best Media Innocation - Direct Marketing
Sr. No. Brand Name Caption Title
1 Times Of India #NoConditionsApply : Shindoor Khela
2 Vodafone India Pvt. Ltd. Vodafone gave the best birthday gift ever
C07b : Best Media Innovation - Digital - Social Media
Sr. No. Brand Name Caption Title
1 Vodafone India Pv.t Ltd. How Vodafone inspired farmers to choose life over suicide
2 Big Bazaar FB 24 Hrs Live Shopatainment
3 Nokia 3310 Other brands feed Nokia's legendary snake
4 Aditya Birla Capital Waterfall Targeting - How visual story-telling and data intelligence came together
5 Croma Magic Filter
6 Bosch Relationship advice from Washing Machine
D01 : Best Media Research/Analytics - Bear Media Research using Proprietary Data 
Sr. No. Brand Name Caption Title
1 Google Maps When you look deeper you emerge richer
2 Kissan The shortest route to a mother's heart is via POLYCHROME! Kissan Tiffin Timetables
3 Flipkart Smart Lens- A survey based tool that changed TV planning for Flipkart
4 Vaseline Purple : The Non-Human Data Scientist
5 Google Maps When data reveals a city's secrets
A01b : Best Media Strategy - Consumer Products - Beverages and drinks
Sr. No. Brand Name Caption Title
1 McDowell's No.1 McDowell's No.1 Yaari with Rana
2 Mirinda Awakening the parents towards compassion not comparison
3 Pepsi Pepsi celebrates the spontaneity of the moments
E02 : Best Integrated Campaign - Consumer Durables
Sr. No. Brand Name Caption Title
1 Nokia Nokia Asks People To Give The Most Expensive Gift This Diwali
2 Tata Nexon What we did now echoes in eternity' How Nexon's blockbuster-hit launch integrated campaign won Indian hearts!
3 Hero Motocorp The story of how we sold 74 bikes in a minute, every minute for 60 days
C07c : Best Media Innovation - Digital - Mobile / hand held devices
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. When Vodafone created a Virtual problem to solve a real one
2 Bloomberg | Quint Bloomberg | Quint WhatsApp Campaign
3 Nokia 6 How Nokia changed the audio experience of every other smartphone
4 Pepsi Chug Chug on ChukChuk
5 Aquaguard We helped India drink healthy water - Pincode by Pincode!
6 Lifebuoy Activating Infection Alert System in rural India
F : Best Ongoing Media Campaign
Sr. No. Brand Name Caption Title
1 Vodafone India Pvt. Ltd. Thank You Airtel! - Continuing to ambush the airtel
2 Dettol and Harpic Swachhta ki Pehel
3 Tata Tea Tata Tea Jaago Re - From Cause Marketing To Change Marketing
4 Gillette Guard Gillette Guard - Bachelor Of Shaving
5 Star Plus Star Plus - Ek Nayi Soch
C10 : Best Media Innovation - Events / Experiential Marketing
Sr. No. Brand Name Caption Title
1 Savlon 1.7 Million Happy Hands!
2 Times Of India The Times of India - #Noconditionsapply: Sindoor Khela
3 Vodafone India Pvt. Ltd. How Vodafone inspired farmers to choose life over suicide
4 Dettol Siti Shield Making the Invisible Visible
5 Vodafone India Pvt. Ltd. How Vodafone ensured a safe and worry free spiritual experience for lakhs of pilgrimes at Sabarimala
6 IBM IBM Watson ft Vogue
7 Colgate-Palmolive (India) Limited Bringing a smile to the community that drives Mumbai 24 X 7
8 Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India
9 Vodafone India Pvt. Ltd. When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
10 Vodafone India Pvt. Ltd. Good in Goodbyes

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