White Rivers Media has been given the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account will be handled from its head office in Mumbai.
The agency will be responsible for managing performance marketing, online reputation management, digital listening, search engine optimisation and other media duties of the brand.
Nayna Banerjee, Leader, Marketing and Communications Dun&Bradstreet, India, said, "We are in the business of building relationships for our customers. Our database helps to uncover remarkable insights that our customers leverage to make informed business decisions. We are happy to partner with White Rivers Media in our journey to publish our content and insights across digital platforms, which are transforming the way businesses communicate with all its stakeholders. We have seen a similar passion in the team of White Rivers Media and are looking forward to working with them.â
Commenting on the win, Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media, said, âWe look forward to creating digital marketing stories with D&B, one of the global market leaders in this space. With the combination of impactful content marketing and tactful targeting, White Rivers Media aspires to the further uplift the brand's presence in the digital universe.â
White Rivers Media will play a pivotal role in Dun & Bradstreet's plan to evolve as a digital-focused brand. With its exclusive team of experts, the agency will help the brand to further strengthen the brand identity and achieve optimum digital presence.
White Rivers Media is a digital marketing agency specialising in end- to-end digital, social, AI-driven remarketing and video marketing for top e-commerce, B2B & B2C brands in India.