Span Communications has bagged the media mandate for UIDAI.The account was won on the back of a multi-agency pitch and an RFP. Carat is the incumbent agency.
In an effort to emphasise the benefits and importance of Aadhaar Card, UIDAI is undertaking a major TV campaign.
Talking about the win, Naresh Kheterpal, CEO, Span Communications, said, "Winning the campaign is a testimony to the confidence that the client has placed in us. Also, being on board with a brand like Aadhaar uplifts our spirits and further adds tempo to a great year where we have won significant businesses and consolidated operations."
For the record, Span Communications is a full-service marketing communication agencyhaving a nationwide presence and extensive global exposure. It has handled multi-media campaigns across sectors ranging from government and PSUs to tourism and hospitality, entertainment, automobile, healthcare amongst others.