SoCheers bags social media mandate for Amazon Prime's series Comicstaan

Marketing agency SoCheers has won the social media mandate for Comicstaan, an Amazon prime original series. The account was won following a multi-agency pitch in which leading agencies participated.

As a part of the mandate, SoCheers will manage the entire social media marketing duties, including social media management, ORM, digital engagement, digital video production, strategy and managing its digital content. The main objective will be to promote Comicstaan as a first-of-its-kind reality show in stand-up comedy in India.

Mehul Gupta

Mehul Gupta, Co-founder and Director, SoCheers, said, “Adding Prime Video India to our partners’ list is exciting and challenging at the same time. The battle for eyeballs between online video streaming giants in India is picking up steam and we are ready to bring in our A-game to showcase a differentiated marketing strategy. The partnership is extremely exciting for the possibilities and journeys that we’re eager to chart out as a marketing agency.”

Rajni Daswani

Rajni Daswani, Account Director, Brand Experience, SoCheers, said, “Our aim is to build Comicstaan as a brand in itself proves to be a stage for budding comedians. Comicstaan, as a reality series, is a fresh take in the stand-up comedy scene and we are taking an even fresher route in the marketing for the show.”

Tanvi Bosmia

Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers, said, “We have adopted a very unique strategy in terms of content, execution and planning and each segment has been very strategically phased out to garner maximum traction across digital platforms. It’s an avant-garde initiative to appreciate and build comedy as a legit career for stand-up comedians.”

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