Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard. Headquartered in Kochi, V-Guard Industries is a major electrical appliances manufacturer in India. V-Guard Industries recently unveiled its new identity and vision for the brand with a tagline, âBring Home A Better Tomorrow'.
As part of the mandate, Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.
Nandagopal Nair, Vice-President, Corporate Communications, V-Guard, said, âV-Guard is coming up with a massive brand transformation exercise, which symbolises the brandâs endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner that would sprint this journey with us with sharp, insightful digital-led media propositions that would help build and differentiate the brand in this domain. In Isobar, we found the perfect partner to take forward our digital media mandate.â
Gopa Kumar, Executive Vice-President, Isobar India, said, âV-Guard is a much-respected brand in the electric appliances category and we are honoured that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.â