Former PepsiCo Marketing Director Vani Gupta joins Hypersonic Advisory

Former Marketing Director of PepsiCo Vani Gupta has joined Hypersonic as a founder member, where she will lead the Consumer Innovation Practice. Gupta will drive Innovation Marketing and Category Management for Hypersonic’s clients across industries that include FMCG, IT, Media, Telecom, Healthcare, Real Estate and eCommerce.

Founded in 2017, by a team of industry experts with years of combined experience, Hypersonic Advisory helps mature as well as early stage companies, and accelerated their business through their execution led interventions. They work on site with their client teams, thereby strengthening a company’s own capability to scale and achieve their next level of growth. Hypersonic is unique as it commits to its solutions by linking pay-out to measurable results.

During her over 20-year stint, Gupta has worked with PepsiCo, Unilever, Reckitt Benckiser, Henkel, and Adidas. Her role has involved managing cross-cultural teams, complex brand and product launches, and developing innovation mixes for different markets. She joined PepsiCo India in 2011 where she led the Indian Snacks Category. Gupta is credited with Kurkure’s revival to double-digit growth by championing a change in the brand philosophy and driving that across the organisation. She was the recipient of the Indira Nooyi Chairman’s award for Innovation.

Prior to PepsiCo, Gupta had a stint with Unilever where she led the launch of a hair care range for coloured hair across South East Asia and South Asia. Before Unilever, Gupta worked with Reckitt Benckiser, where she launched Veet in India and crafted a success model for emerging markets. She also has experience in integrated communication with LEO Burnett and other advertising agencies in the early part of her career.

She has won several industry awards for her work in Content and Digital Marketing.

Commenting on joining Hypersonic, Gupta said, “I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges, that would benefit from the hands-on intervention of the Hypersonic team.”

“Vani is a recognised leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. She has a track record of bringing innovations successfully to the market. She complements Hypersonic’s ethos of being effective doers,” said Venkatesh Rangachari, Co-Founder, Hypersonic Advisory.

Hypersonic Advisors Pvt. Ltd is an advisory and consulting firm founded by senior industry professionals Venkatesh Rangachari, previously the head for Growth for Shuttl and COO, Delhi-NCR of Airtel; Nitin Hiranandani, Ex Director at Hewlett-Packard Asia-Pacific & Japan; Anand Khurana, previously the EVP of Star TV, Circle CEO for Airtel and HUL and Vipul Gupta, Ex Practo, Airtel, PepsiCo & Accenture.

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