Bonphul Air Products, the developer of OxyMax, has appointed Gurgaon-based Firefly Communication as its creative agency and brand custodian after a multi-agency pitch.
Prodyut Bora, CEO, Bonphul, said, âWe are a year-old start-up and have achieved a fair degree of traction in terms of customer interest and investor funding. Just last month, we raised Rs 2 crore in an angel investment round. We feel the time is just right to initiate branding activities and we were looking for a young creative hotshop to work with us. Hina and Sunil Gupta had over 28 years of collective experience in the advertising industry before starting their own agency: Firefly Communication. I feel very confident in handing over the creative mandate to them.â
âBonphul has the right combination of technology expertise, business acumen and domain knowledge to solve customers' need for good quality indoor air. We are delighted to collaborate with Firefly Communication and look forward to the next exciting phase of growth,â Bora added.
Hina Gupta, Co-founder, Firefly, said, âWe are proud to have won the role of a brand custodian for an innovative air-quality company like Bonphul. We are simple and ordinary just like the firefly, but it is what is inside us â our spirit â that makes us shine from the inside out. That illuminates everything around us. With this belief and energy, we are excited to do some great work for Bonphul. And it isnât just about doing effective communication but a chance to do your bit for the environment. We feel fortunate in bagging this opportunity.â
Bonphul Air Products is counted as India's first and the world's second oxygen optimiser.