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Ad Club launches Digital Review 'D-Code'

The review will be held on August 1 in Mumbai and will be moderated by Vikram Sakhuja, President, The Advertising Club

Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review - D-Code. The review will be held on August 1, 2018, 5.30pm at Taj Lands End, Mumbai.

The digital review will be presented in a refreshing new format which will witness 13 industry champions speaking for 10 minutes each about:

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1. One piece of work that they are proud of

2. One piece of work another brand has done that inspires them

3. Three pieces of advice for marketers for winning in digital

The stalwarts speaking at the review include:

1. Agnello Dias, Chairman and Co-Founder, Taproot

2. Ajit Mohan, CEO, Hotstar

3. Anupriya Acharya, CEO, Publicis Media

4. Anuradha Aggarwal, CMO, Marico

5. Arun Iyer, Chairman & CCO, Lowe Lintas

6. Juhi Kalia, Head of Creative Shop, India and Indonesia, Facebook

7. Rahul Johri, CEO, BCCI

8. Ravi Desai, Marketing Director, Amazon

9. Sam Singh, CEO, South Asia, GroupM

10. Sapna Chadha, Marketing Director, India and SEA, Google

11. Shoumyan Biswas, Vice-President, Marketing, Flipkart

12. Siddharth Banerjee, EVP, Marketing, Vodafone

13. Tanmay Bhat, Co-Founder, AIB

Vikram Sakhuja

The review will be moderated by Vikram Sakhuja, President, The Advertising Club, also the Group CEO, Media and OOH, Madison Communications. He said, “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter-breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement.”

Aditya Swamy

Aditya Swamy, Head, Agency Partnerships at Google and Managing Committee member, The Advertising Club, said, “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital eco system.”

Punitha Arumugam

Punitha Arumugam, Platform Evangelist, Hotstar and Managing Committee member, The Advertising Club, added, “In shaping this Annual Digital Review, we at the AdClub were focussed on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting two best of class examples and 3 learnings on using digital, the audience will see 26 breakthrough digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes. We hope that this annual review will become the best learning ground for everything digital in India.”

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