Publicis India has announced the appointment of Nishant Jethi as Executive Creative Director. He joins the agency from Ogilvy and Mather where he was Senior Creative Director.
Jethi will be based in Mumbai and will report to Bobby Pawar, CCO and MD, Publicis India. In his new role he will raise the creative bar for numerous brands overlooking at art and enhancing work culture to strengthen its creative function across various divisions from multiple brands like Zee, Citibank, HDFC MF, Skoda, Nerolac, Bharti AXA. He will be closely working with Ramakrishnan Hariharan who had recently joined the agency as Head of Creative.
Pawar said, “Jethi’s unique way to seeing things, great sense of design, a passion for making things with his own hands will help us elevate our game even more.”
Srija Chatterjee, MD, Publicis India, said, “The creative function at the agency is being repurposed to cater to the growing demands of clients that are looking at integrated offerings in an innovative and real-time basis. We have been churning out some really great work in the past few months that are creating meaningful conversations in the marketplace and also aiding brands achieve their desired objective. Having resources like Jethi into our fold will only amplify the quality of our offering.”
Within his career spanning over 13 years, Jethi has worked across several leading agencies. At Ogilvy & Mather, he worked for clients like Savlon, JSW Cement, Amazon-kindle/ Firestick/ Echo, Dove, TBZ, Taj Tea. He was part of the team on Savlon - Chalk Sticks that won multiple laurels across Cannes Lions, D&AD and One Show award platforms. He also worked at DDB Mudra as an Associate Creative Director and also at Leo Burnett as Art Director. During this tenure, he worked with brands like Radio City. Bajaj Electronics, ITC Hotels, Reliance MF, Bank of Baroda, Big Bazaar and Inorbit.
Jethi said, “Publicis India has done some remarkable work in the past and it feels great to be a part of this intrinsic culture. I am thrilled to work with Pawar and Hariharan since I have worked closely with both of them before, and together I believe we can achieve new heights.”
Jethi also uses his expertise to create meaningful work in the realm of arts and design. He is adept at creating hand-crafted wooden toys as the design process of making them involves conceptualising, sketching, wood cutting, painting – skills that come naturally to him.